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A report released by global analytics firm IDC on Wednesday found out how smartphone users in the United States go about their daily routine with mobile devices. And smartphone owners who are on Facebook check their accounts at least 14 times a day.
According to the study, 79 percent of smartphone users admit they look for their mobile devices within 15 minutes after they wake up. Most of these smartphone owners, or 62 percent to be exact, immediately pick up their phones within the first 15 seconds. The 18-24 years old age bracket showed the highest urge to grab their device, with a range from 89 percent to 74 percent.
The Facebook-sponsored survey unsurprisingly asked the respondents questions only about the social network.
Facebook currently is the third most-used app on smartphones, after email and the mobile web browser. But 70 percent of smartphone owners frequently visit Facebook, and more than 50 percent of them visit it daily.
Most of the respondents check Facebook at night time, during the few minutes before they hit the sack.
The study said people visit the Facebook app or the desktop and mobile sites 13.8 times daily on average. And each visit lasts for two minutes and 22 seconds on average.
The average total mobile time per day on Facebook is just half an hour, the report added. We usually take a quick glimpse on status updates while on the go.
The 30-minute average time for Facebook visits is roughly 20 percent of the time the respondents spend to communicate and slightly lower than the time they spent to send text messages.
The respondents admitted they are more likely to check Facebook status updates than send or view text messages.
Some smartphone owners want to accomplish multiple tasks at the same time: 46 percent visit Facebook while shopping or running errands, 48 percent use it while sweating out in the gym, 47 percent visit the social network when preparing meals, and about 50 percent said they check Facebook while watching a movie.
The IDC broke the Facebook visits down according to in-site activities.
About 50 percent of the 30-minute daily average is spent browsing the Facebook News Feed. The remaining time is spent fairly evenly between posting status updates and Facebook messaging.
Unsurprisingly, 50 percent of Facebook users play games via the service on their phone serveral times daily.
The study asked 7,446 iPhone and Android users living in the United States from 18 years old to 44 years old as a representation of half of the population who own smartphones. The respondents were asked questions about their smartphone usage during a week in March this year.
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