Facebook has officially revealed that it will allow app developers to include mobile ads in their software through its mobile news feed.
Vijaye Raji, a software engineer who works at the word’s largest social networking company, said in a blog post,
Today we’re announcing a new way for mobile app developers to grow their business with an ad unit that helps them reach and reengage their users.
In the past 30 days, we have sent people to the Apple App Store and Google Play 146 million times, via clicks from channels such as news feed, timeline, bookmarks and App Center.
Mobile ads are an additional way to drive people to apps. When a person clicks on one of these ads, if they do not have the app installed they will be sent to the App Store or Google Play to get it.
Facebook is urging mobile app developers to sign up and test its new ads system even in beta development. The scheme allows them to pick a target audience, budget and mobile platform, iOS and Android in particular.
This is the social network’s latest move to pull more revenue from mobile devices, especially when 543 million of its users access the site using a smartphone or tablet.
Mark Zuckerberg himself announced the mobile user figure in June beside a financial loss worth $157 million saying, “Our goal is to help every person stay connected and every product they use be a great social experience. That’s why we’re so focused on investing in our priorities of mobile, platform and social ads to help people have these experiences with their friends.”
The co-founder and CEO of Facebook may have more to be busy about as its share price continues to decline, with last week’s mark dropping below the $20 for the first time.