Facebook has taken the place of Twitter as the media outfit to livestream this year’s Golden Globe Awards. The Golden Globe Awards is regarded as one of the biggest gatherings of Hollywood greats, and will be broadcast live on Facebook on January 7, 2018.
The announcement was made by the Hollywood Foreign Press Association (HFPA) and Dick Clark Productions on Tuesday. The two-hour event will be shown live, and will feature interview of A-list stars in red carpet and more. The event will be streamed live on the social networking giant’s platform between 6 and 8 p.m. ET on January 7, while the actual broadcast of the awards will be beamed immediately after on NBC from 8 to 11 p.m.
The red carpet and backstage content will be exclusively shared to the Golden Globes Facebook page and @goldenglobes on Instagram. On Instagram, you will be able to hook up to the event on Story, a feature that is hitting all the headlines for the right reasons. The Golden Globes awards will be hosted by Actress and Singer Laura Marano.
“We’re thrilled to partner with Facebook and give viewers a front row seat to the red carpet that can’t be found anywhere else,” said HFPA President, Meher Tatna. “We hope to enhance the overall viewing experience so fans at home can feel they’re enjoying the show alongside their favorite stars at Hollywood’s biggest party of the year.”
On the part of the social networking company:
“Facebook has had a long collaborative relationship with the entertainment community, and we’re thrilled to be able to extend that through our work with the Golden Globes,” said Sibyl Goldman, Head of Entertainment Partnerships, Facebook. “We always aim to create unique experiences which bring communities together, and partaking in the kickoff of award season in conjunction with the Hollywood Foreign Press Association, is a demonstration of our commitment to bring fans together through entertainment they enjoy.”
Facebook rolled out 360-degree live video in December 2016, and used the occasion to broadcast the first ever Live video on its platform from the National Geographic Channel. The broadcast time was timed to coincide with the emergence of scientists from 80 days of isolation in pods at Utah’s Mars landscape and interviews with the researchers. “Today, we’re excited to announce a new way to go live on Facebook: Live 360,” Facebook said at the time.
“Live video on Facebook gives people an immediate, authentic window into what’s happening in the world right now; 360 video immerses viewers fully into the scene, letting them explore on their own and experience a new environment. We’re excited to combine these two formats with Live 360 video. Live 360 transports people into new experiences—right as they happen,” Facebook’s Supratik Lahiri, Product Manager and Chetan Gupta, Software Engineer shortly after the feature was launched in 2016.