According to sources familiar with the following development, Facebook will add the hashtag marker in its service soon. This marker, which has always been associated with Twitter, will be used in the largest social networking site to group conversations.
The sources were unable to say when the hashtag feature will be available on Facebook, but said that it’s likely the feature won’t arrive in the offing.
The hashtag is used in Twitter by using the pound (#) symbol, followed by a word that categorizes and collects tweets that talk about a similar topic or news event. For example, when the new Pope was selected, Twitter users can use the hashtag #PopeFrancis in their tweets for everyone else sharing the same message to see.
The hashtag has been used by many Twitter users as a way to creatively express their tweets as well. As such, this symbol is closely connected to Twitter, and serves as one of its unique features among social networking sites.
Facebook is trying to see if the hashtag will work for it as well. A potential scenario would be Facebook users clicking on hashtags to pull up lists of posts that talk about the same news events or topics. This will help build up conversations and collate discussions around topics that are currently trending. In turn, this makes Facebook users want to stay online for a longer period of time, which increases the chances of them seeing and responding to ads.
If anything, the fact that Facebook is currently working on having a hashtag shows that its rivalry with Twitter is getting bigger and bigger. Both companies are aiming to come up with more ad revenues and trying to gain ground in the very important mobile user realm.