Three years ago, Facebook chief exec and founder Mark Zuckerberg said the social network will mostly consist of video content in the next five years. He called video as a mega trend similar to the mobile industry.
Consequently, the company shifted focus on video moving forward and added products and services aligned with this vision.
According to The Verge, Facebook will likely add a new group video chat app called Bonfire in an attempt to foil a promising new app called Houseparty. It will also add a new TV show starring the controversial Ball family led by new LA Laker Lonzo and his peppy father LaVar.
Houseparty, from the makers of Meerkat, had 1.2 million daily active users in November last year. It has a strong following among young adults.
Bonfire is Facebook’s latest attempt to bump competitors, especially those that are popular with young audiences, away from the limelight.
Facebook’s Instagram Live product manager Shilpa Sarkar made their case when they launched live streaming for Instagram in November. He said live video piqued their interest as young people jump on livestream and hang out after school.
The rising popularity of live video has pushed the social network to add a separate group video chat app, although Messenger has offered the same feature since December last year.
Bonfire will provide more dedicated features, and Facebook seems determined to compete with Houseparty. Still, the company’s history of duplicating rival apps is not very promising.
Other than The Verge’s story, the social network has yet to confirm or announce details about Bonfire.
Facebook TV to air Ball Family Show
Now that the NBA 2017 draftees have been named, it’s hard to miss out the names LaVar and Lonzo Ball. If you are not a fan of the game, you will be forgiven for not knowing.
Lonzo Ball is a recent LA Lakers draftee and promising NBA star. And LaVar, his father, has never wasted a second singing praises and reminding us of his top prospect son.
LaVar’s three sons have real potential to breakthrough in the league. He tapped into their popularity to create and promote his sports apparel company Big Baller Brand.
He notoriously claimed on national TV that he could have beaten Michael Jordan in his prime, and that son Lonzo will surpass Magic Johnson. MJ and Magic are two of the greatest basketball players in history.
The unpredictability of LaVar makes the Ball family an ideal choice for reality TV. And Facebook is not sleeping on its laurels.
The company will air a new TV show starring the family as part of its new content push. It may be the next level of progress for its TV ambitions, which have been in development for a while now.
If these exclusive TV shows engage viewers and align with their viewing habits, Facebook may rival traditional TV. Facebook already has more than a billion users and tapping into TV content will bring in huge profits in advertising.
ESPN said Facebook will launch a series of new projects after the Ball family reality TV show and another unannounced show.