Facebook has developed a penchant for copying Snapchat. After copying and adding Stories to Instagram and also launching similar features for its chat app WhatsApp, the social media behemoth has rolled out the Messenger version of the feature. Called Messenger Day, the new feature was first announced and made available to users in Poland in September; but is now available globally.
Messenger Day is a new feature that lets you post videos and photos to Facebook Messenger that will vanish after 24 hours. It comes with filters and stickers just like what you have in WhatsApp [Status].
Facebook wants to boost the retention and return visits of its chat app, and considers the same feature that has brought so much success the way of Snapchat as one worth copying.
Messenger Day’s photo and video sharing features are pretty similar to Snapchat’s, but lacking the latter’s more advanced lens effects. There is also the ability to draw or add text images, which as you know is one of the major features in Snapchat. However, the company takes a slightly different route when by adding the use of graphic filters as suggestions for what you want to share. This is different from an almost similar feature in Snapchat where you can show off your location like what you have with Snapchat’s geofilters.
The idea of launching Messenger Day first in Poland and Australia seems to have paid off as the feature gained millions of users in those countries. Facebook’s decision to extend it to users globally was encouraged by the positive response it got from the test it carried out in the last six months.
While Snapchat gets all the kudos for giving the world a feature worth copying by three major app; Facebook deserves some credit for reinventing Stories. Now, it’s no longer a case of who invented the feature, but how it has evolved in the last couple of months since Instagram first copied it.
“This is about today. It’s not about yesterday. It’s not about tomorrow,” Facebook’s VP of messaging David Marcus explained in an interview, per Josh Constine of TechCrunch. “The two key functionalities are 1) I’m going to set context because it’s going to make for better conversations if people know where I am and what I’m doing. And 2) It’s about where I want to take my day, like ‘I’m bored and I want to go out for coffee’ or ‘I want to go see a movie’ so I’m going to use a frame, take a photo, and see which of my friends are going to engage with me to actually make that plan, because planning is one of the core capabilities of a messaging app.”
Instagram copied Snapchat Stories in August, and added something slightly different to make the feature more attractive to people. Not many people were surprised when Instagram announced it was rolling out Stories; especially when you consider the fact that Facebook once made effort to buy Snapchat a couple of years back; but failed as you may have had.