Facebook has shut down its Friend List Feeds, which by the way didn’t attract the kind of attention the company hoped it would. The social media behemoth confirmed the closure to TechCrunch on Thursday, stating its determination to concentrate its efforts on improving the main News Feed experience.
“We’re shutting down this lesser-used feature to focus our efforts on improving the main News Feed experience,” a company spokesperson said per TechCrunch. “While people won’t be able to view custom feeds from lists of friends, they’ll still be able to create and edit friends lists, and share just to these audiences whenever they post to Facebook. In addition to these options, they can also keep customizing News Feed by visiting News Feed preferences to choose which posts they want to see first, or hide posts they don’t want to see.”
The Friend List Feeds gave users the opportunity to scroll through only those posts from friends that were considered close. It gave users the opportunity to personalize their lists of friends—in other works, only posts from close friends appear in the Friend List Feeds. It allowed you to catch up on those updates from your close circles of friends or family.
It was a brilliant idea when it was first added by Facebook, but the feature didn’t quite catch up with a lot of users. It worked by allowing you to create a friend list. I particularly liked the idea because it saved me a lot of time, and enabled me to quickly catch up to those posts from my friends and family—a sort of friends and family lists if that is what you wish to call it.
The good news, especially for all those who would rather keep using it is that those friend lists will continue to be available—just that you won’t be able to create a new one. “Don’t worry — you can still continue to create, edit and share to your friend lists,” a short note from Facebook explained.
Just last week, Facebook and Instagram announced that a new timer feature will be added on both platforms to help you curb your social media addiction. The new tool is called “Time well Spent,” and will help you fight addiction to your mobile phone. The tool will provide you with information on how much time you have spent on each app, set a timer to alert you after you have spent ‘x’ amount of time using the app on a given day, and snooze notifications for about eight hours.
How this works for both Facebook and Instagram, especially when users begin to cut back on the number of hours they spend on the platforms is anyone’s guess. Considering the fact that Facebook depends heavily on selling ads, and needs people to spend more time online, this could be one feature to keep an eye on in the next couple of months or maybe years.