We cannot overemphasize enough the roles social media companies play in helping small businesses to grow. From providing a solid platform to showcase their services, to making all the right tools available; business owners have no choice but to go out there and shine. Facebook is without a doubt one of those platforms that have supported small businesses in the last decade—and things are even getting better with the new appointment manager.
The social media behemoth announced today that it is rolling out a number of new products targeted at small businesses. Among such products announced on Tuesday include Automated Ads, new video editing tool, and appointment manager.
The automated ads feature is the perfect tool for business owners with little or no business experience. The idea behind it according to TechCrunch, is so that business owners can answer a couple of questions about what kind of companies they are and about their goals for the campaign. Answers provided by owners of such businesses will then be used by Facebook to create recommendations for the audience they should target, as well as budget, how different versions of ads should look, and the message they should pass across.
Business owners can still make use of the old way of buying ads, and will still have the chance to accept or reject Facebook’s recommendations. Those running on a tight budget can set their own budget, and the social networking behemoth will predict the results. All ads according to Facebook, can run across Instagram, Messenger, and the Facebook Audience Network.
“The main thing is, we don’t want there to be guesswork, we don’t want there to be expertise needed to use this product,” Director of Product Management Nikila Srinivasan said per TechCrunch.
Businesses can now accept appointments in a new update that is coming as a result of expansion made to the method of booking appointments in Messenger. That is not all, all appointments can now be managed across Facebook and Instagram. All appointments can be synchronized with the business owner’s personal calendar or with other appointment tools such as HomeAdvisor.
Finally, the social networking giant is rolling out new video editing capabilities. With this, users will be able to add text and image overlays to a video. They will also be able to automatically crop their video to accommodate different aspect ratios of various ad environments.
Will business owners benefit from these new products? It is only a matter of time; but I have a good feeling that small businesses might develop if properly implemented.