Facebook wants to be the social media platform where everyone can get what they want. Being the social network website with the largest active daily users means working tirelessly to make everyone happy—and that includes record labels and publishers. To this end, the Financial Times reports that music publishers are mounting the pressure on Facebook. The publishers want the social media giant to not only license music that gets posted on its site, but to also take down any user-video containing copyrighted content.
In a nutshell, Facebook’s first task would be to handle all the copyrighted materials that have been posted on its News Feed such as cover songs and other footages. The social media behemoth is reportedly working on a copyright ID system, similar to YouTube’s Content ID to help monitor what is being published on the website.
Once in place, the ID system according to Financial Times, will enable Facebook work with record labels on a licensing deal for all the music that is available on the platform. Nothing is in black and white yet as talks are still in early stages, and a final agreement is not expected in the next couple of months, the report adds.
Despite paying huge sums of money to publishers on its platform in the last couple of years, YouTube is still facing issues with artists who feel the Google-owned video streaming site isn’t doing enough to compensate them.
Shortly after the acquisition YouTube, Google developed Content ID, which compares videos and songs to original copies provided by owners of such rights. This was introduced by the company to cut down on several complaints that bother on copyrights, which back then was a major issue with YouTube. A lot of major television networks and record companies had raised copyright issues, and were unhappy about infringements.
The arrangements benefited contents owners in so many ways including giving them the right to decide ‘whether or not others can reuse their original materials,’ Google revealed as part of the rules guiding the use of contents on YouTube.
While Facebook has revenue deals in place with publishers on its network, the social media giant doesn’t have any licensing agreements for music. It is only natural for labels to demand a share of revenue being generated by Facebook through ads same way they have been receiving from YouTube for having their content available to users.
Two years ago, YouTube introduced a feature that warned users of the consequence of uploading copyrighted songs on its site. YouTube will warn you of certain things such as letting you know that the video could feature or show ads for the artist on the video wherever it will be viewable or that copyright holders may request for removal on the content.
YouTube had in a blog post, in which it tagged ‘Mystery Solved: what happens when you upload a video with Music;” also provided info to users on how they can access “thousands of songs and sound effects from the YouTube Audio Library to use in your videos without restrictions, for free, forever.”