Facebook reinvents TV shows with a new video platform called “Watch”

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Facebook Watch

Credit: https://newsroom.fb.com/news/2017/08/introducing-watch-a-new-platform-for-shows-on-facebook/

Facebook is giving TV shows a new meaning as the social media company today launched a new video platform called “Watch.” Content will be exclusively produced for the new platform by partners, who are expected to earn 55 percent of ad revenue while Facebook takes the remaining 45 percent.

Shows and programs from the new platform will start rolling out to a small set of people in the US from tomorrow on mobile, desktop and Facebook’s TV apps.

We’re introducing Watch, a new platform for shows on Facebook. Watch will be available on mobile, on desktop and laptop, and in our TV apps. Shows are made up of episodes — live or recorded — and follow a theme or storyline. To help you keep up with the shows you follow, Watch has a Watchlist so you never miss out on the latest episodes.”

Again, it’s all about the News Feed because Facebook users will still return to post comment after watching programs and videos on Watch. So, everyone, including publishers and viewers will have a common ground to share their experience about the videos shows and programs they have watched.

Facebook Watch2

Credit: https://newsroom.fb.com/news/2017/08/introducing-watch-a-new-platform-for-shows-on-facebook/

Per revenue, Watch presents Facebook a huge opportunity to generate and improve the company’s revenue base. 45 percent off total revenue generated from ads will be kept by Facebook, especially since it will be hosting original programs.

Watch has been personalized to help everyone discover the latest shows. Pioneering sections include “Most Talked About,” which highlights shows that spark conversation, “What’s Making People Laugh,” which includes shows where many people have used the “Haha” reaction, and “What Friends Are Watching,” which helps you connect with friends about shows they too are following.

Some of the shows to look forward to on Watch include:

  • Daily episodes of Nas Daily where viewers will be able to watch videos made by Nas.
  • Gabby Bernstein, a New York Times bestselling author, motivational speaker, and life coach, uses a combination of recorded and live episodes to connect with her fans and answer questions in real time.
  • Tastemade’s Kitchen Little, a funny show about kids who watch a how-to video of a recipe, then instruct professional chefs on how to make it. Each episode features a new child, a new chef, and a new recipe.
  • Major League Baseball—Facebook will broadcast a game a week, enabling people to watch live baseball while connecting with friends and fellow fans on the platform.
  • The Dodo’s “Comeback Kids: Animal Edition” that will feature determined animals facing difficult conditions or challenges meet people who refuse to give up on them.
  • National Geographic’s “We’re Wired that Way:” – Mini-documentaries about weird quirks of humanity like songs you can’t get out of your head.
  • Golden State Warriors’ “Championship Rewind” A behind-the-scenes look at the Bay Area’s NBA championship 2016-2017 season.
  • National Geographic’s “We’re Wired that Way:” – Mini-documentaries about weird quirks of humanity like songs you can’t get out of your head.

Facebook CEO Mark Zuckerberg in a statement said:

“We believe it’s possible to rethink a lot of experiences through the lens of building community — including watching video. Watching a show doesn’t have to be passive. It can be a chance to share an experience and bring people together who care about the same things.

“That’s why today we’re launching the Watch tab in Facebook — a place where you can discover shows your friends are watching and follow your favorite shows and creators so you don’t miss any episodes. You’ll be able to chat and connect with people during an episode, and join groups with people who like the same shows afterwards to build community.”


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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