Facebook Recommendations Bar Plug-in is now out of beta and allows websites/blogs to feature articles shared by a user’s friend/s.
Facebook engineer Jeffrey Spehar posted on the company’s developer blog that the Recommendations Bar resides at the bottom right of a supported web browser as a simple pop-up, similar to how Facebook Chat works.
“As a person reads an article, a small pop-up surfaces at the bottom of the screen, highlighting recommended articles and prompting them to like the page,” Spehar said.
“Recommendations are based on content that friends have explicitly liked and shared in your app or website…Just as how the Like button works now, when a person likes an article using the Recommendations Bar, a story is published back to their timeline and friends’ news feed.”
Publishers and developers need “just a few lines of code” (see how it is done here) and the functionality is “available as part of the Facebook for WordPress plug-in,” Spehar added.
Spehar shared that initial partners are already witnessing threefold increase in clickthrough rates (CTR) on account of the Facebook Recommendations Bar.
Companies that intend to include Recommendations Bar plug-in to their site must set it up, copy the lines of code, and paste it into the site’s source page.