Facebook has announced a new crackdown on content sharing schemes on its platform.
The social network updated its Pages and Branded Content policies to stop Profiles and Pages from earning money for sharing loads of third party content.
“We are increasing our enforcement efforts against such Pages and Profiles. These efforts align with our attempts to reduce clickbait on Facebook.”
Facebook outlines how sharing schemes work:
- Step 1: You (or your Page) are approached to join the program – Someone reaches out to talk over a business proposal. He or she will offer payment for permissions to use your Page to post content. The requester claims to be “Facebook policy compliant” and that their content or post will help your Page boost engagement. The offer is enticing after Facebook recently changed how its algorithm works, reducing Page reach for brands and marketers.
- Step 2: You sign an agreement and grant them access to your accounts – Third parties will ask permission from Page managers to access their accounts and post content. They assign an account manager to help you optimize content on your Page.
- Step 3: Content begins to be posted on your Page and you receive compensation – Content appears on your Page but you did not publish or post it. Page managers receive content to post in behalf of the provider or contributor. The payment relies on how many clicks each post gets.
Sharing schemes walk a thin line, and may likely fall on dangerous territory, as will ceding control to third parties.
Facebook wants to stop the mass distribution of fake news and divisive content. And it really wants to get rid of this scheme. They have improved how they detect violators, and have imposed new punishments.
“If your Page has been identified as being involved in a sharing scheme and the behavior continues, your Page’s distribution will be significantly reduced. This means that your posts will reach fewer people and accrue a much smaller number of views. Any scenarios that are in violation of our Pages terms are susceptible to having their distribution limited. Repeat abuse could also result in losing access to monetization features on Facebook.”
Sharing schemes are moot and are recipes for disaster. Pages who partake are likely indifferent about audience connection.
If you are into such schemes, Facebook advises that you stop and cut ties with providers. You can appeal for unfair penalties, so you still have options if you come under fire. But you had best avoid such schemes.
Remember: if it is too good to be true, it most likely is.
A massive boost in Facebook traffic and engagement do not happen overnight. No one has cracked the News Feed algorithm. If they claim to have done it, you are talking to a scammer who feeds you what you want to hear for their own gain.
Be skeptical in all offers, and ensure you scrutinize sources, to avoid these sharing schemes.