Facebook, in a bid to improve conversations among its users, has introduced a “reply” feature for comments made on Pages and popular accounts.
This means that people will not need to tag other people in a comment to reply.
They just need to click or tap on the “reply” button and directly comment on a certain comment.
This solves the problem of leaving a reply to a certain comment way down the thread because time has passed and new comments have been added.
Replies to comments on Facebook Pages will be nestled under the comment they are made for.
See it in action in the screenshot below.
Facebook says that it is also making it easier to see the best conversations as the most active and engaging conversations will be placed on top of the comments for a certain post.
This ensures “that people who visit your Page will see the best conversations,” the social network says.
However, it is only available for Pages on Facebook that have opted into the feature. It will also be automatically available for profiles which have more than 10,000 followers.
Facebook says that managers of Pages can opt-into the Replies feature b going into the Manage Permissions section where the feature can be toggled on or off.
By July 10, 2013, the Replies feature will be enabled for all Pages.
Facebook says that the new feature will only be available for its desktop site at launch but that the company is working to make it available in the Graph API and mobile in the future.
“You and your readers will have the ability to reply directly to comments left on your Page content and start conversation threads, which will make it easier for you to interact directly with individual readers and keep relevant conversations connected,” Facebook Journalism Program Manager Vadim Lavrusik said in a post announcing the new Replies feature for Facebook Pages.
Also in the post, Lavrusik featured three uses that the Replies feature can be very useful in for Pages and popular Facebook individual accounts.
One is for sourcing questions, the manager said. Because the original poster can reply to certain comments, it’s easier to give feedback directly to certain users.
Another use is for topical conversations, Lavrusik said. For popular posts, sub-threads can be created by replying to individual comments on, for example, a photo.
The third example Lavrusik gave is for open question and answer threads which becomes easier to manage as thread starters for Facebook Pages can individually reply to questions posted by users.