A recent study reveals that Facebook is the more desirable social networking site among teenagers.
Piper Jaffray’s Gene Munster conducted a survey involving 7,700 teenagers from various places in the United States, which put Facebook above other social networking sites including Pinterest, Tumblr, LinkedIn, Instagram, Google Plus and Twitter. While the result may be obvious and expected, the margin may be unexpectedly slim.
Facebook was preferred by teenagers, choosing the social networking site to be their favorite. Second in the list is Twitter, while third place goes to Instagram, which happens to be owned by Facebook.
The results of this survey coincided with those obtained by Wall Street, implying that social networking in general is more popular than mobile gaming. In fact, Piper Jaffray mentioned that mobile gaming “is as unpopular among teens as we have ever seen.”
As a consequence, Zynga, one of the most popular gaming companies, creating the hit Facebook game Farmville, lowered its stock price by 5.2 percent at 2.20 dollars per share last Tuesday.
Zynga is now only a 7 percent contributor to Facebook’s overall revenue, down from 10 percent during the second quarter. Furthermore, Mark Pincus, Zynga CEO, announced that five percent of the company’s work force will be cut.