According to Mark Zuckerberg, Facebook CEO, the company has a better working relationship with Apple than with Google. He told analysts from Wall Street that the social network is developing new mobile apps in partnership with Apple.
In fact, Zuckerberg said that he “is really happy with the partnership” Facebook has with Apple; a statement released through conference call after the company reported its earnings
Zuckerberg adds that “Facebook is a mobile company.” The robust earnings report of the social media giant reveal that mobile revenue has grown from zero to 2.3 percent.
The overall fourth quarter ads revenue of Facebook this year is 1.6 billion dollars, 500 million dollars higher than last year’s figures. This exceeded the expectations and estimates of analysts. According to Brian Pits, an analyst from Jeffries, Facebook’s fourth quarter, and that for the first time, there have been more daily users using mobile than desktop.
The increase in the number of high level smartphones from Apple and Google Android has contributed to a shift in the Internet consumer structure, and mobile device ads have become a very important evaluation metric for that matter.
Furthermore, more and more consumers are using their mobile devices to use the Internet, slowly transferring from the desktop computers.
In spite of the robust earnings report by Facebook, the company is still suffering from last year’s IPO failure. It started with 38 dollars per share after going public, but then it rapidly fell down to 20 dollars per share. Angry investors filed lawsuits that are currently ongoing, against Facebook and its bankers.
Indeed, Facebook still has lots of challenges to face, but the solid earnings reports shows progress, and that its strategy of gaining revenue through mobile ads is effective.