On Friday, Facebook Messenger released an update that lets you use your camera to make your conversations with your friends a lot funnier and better than before. When you start using this tool, you will find that it is similar to Snapchat as it allows you to exchange a photo with stickers, animated effects, and doodles. Because Snapchat made silly masks and adding filters an interesting feature, Facebook decided to include it in Messenger and join the party. So, yes. Facebook stole another page from Snapchat.
The social networking site has already an in-app camera for its Messenger. However, it did not offer the same fun and editing features as this latest update. This freshest feature is just part of Facebook’s effort to encourage people to share more photos and videos using the app.
Last month, Mark Zuckerberg admitted that his company was experimenting with something that could add more visual messaging tools to Messenger. Currently, the default way to share photos and videos is through a text box. But, in the future, the camera would be the primary way to share.
Within the last two months, Facebook tested a Snapchat-style camera on its main app. In this feature, you can share moments with your friends as they happen so you can express yourself more. The camera effects will include facial masks and several others. When a photo or video is shared, you will have 24 hours to respond. After that, it will fade and you will never get to see it again. It does sound a lot like the disappearing messages of Snapchat.
In addition to that, it has built a standalone Snapchat clone — Flash. It was built by the growing team of Facebook for the emerging markets where Wi-Fi is very restricted, and connectivity is weak. This new app is less than 25 MB in size. It is one-third as big as the Android app of Snapchat.
It also delivered live video broadcasting to the Facebook-owned app, Instagram. This element has been a primary focus for Facebook. The only difference is that it is taking a different approach as you only get to watch it while it is live. When the broadcast ends, you can no longer see it. The central goal of this feature is to make the photo sharing site to have better person-to-person interactions. But it will not pay celebrities to use it. From a competitive standpoint, the social networking site is competing for the user’s time with Snapchat. To keep users in the Instagram app, it replicates Snapchat’s core features.
It seems that Facebook will not stop from imitating Snapchat. When it comes to capturing young mobile users’ attention, Facebook considered Snapchat as its greatest threat. It was the first app to popularize facial filters that can turn users into goblins and other characters that Snapchat can think of. It is easy to love the facial masks. Now, Mark Zuckerberg’s social networking site hopes to use the filters inside the Messenger.