In April, Facebook Messenger recorded more than 1.2 billion monthly users. Its user growth has skyrocketed since its introduction as a standalone app three years ago.
The company added some enticing features, such as voice calling, video calling, chatbot platform, and stickers, among others. In February, the company stated that 400 million individuals around the world are using voice and video calling on this app each month. Users also sent one billion messages every month.
Facebook Messenger has become an app for many users to message their friends, instead of using the traditional SMS method. With the recent announcement, however, the said app will no longer be just an inbox to help you communicate with your friends.
The dedicated messaging app of Facebook will soon have ads on your home screens. According to Facebook’s blog post:
“Messenger ads are going global. After promising tests in Australia and Thailand, we’re expanding the beta further. We’ll now offer businesses around the world a way to use Facebook targeting to extend their reach to people in Messenger. This means businesses of every size get a new tool for creating meaningful connections with customers and prospects. More than 1.2 billion people use Messenger every month,1 which gives marketers an opportunity to expand the reach of their campaigns and drive more results.”
For many years now, investors have been watching the company’s plans on how it will monetize its popular messaging services. Now, the company’s plans for Messenger have become clearer.
It will roll out ads in the home tab of the Messenger’s mobile app. The ads will be for all businesses of all sizes worldwide.
These new ads could significantly boost the budding messaging monetization of Facebook for its messaging app. Messenger, along with WhatsApp, could bring Facebook billions of dollars as annual revenue in the next five years, considering its more than 1.2 billion users each month.
As the company is looking for ways to run ads outside its main app, Messenger could be the company’s next significant revenue stream.
Businesses around the world can use Facebook targeting to help them extend their reach. They can now have a new way to create meaningful connections with their potential customers and existing clients.
The company has become an expert in mobile advertising. With that in mind, it has expanded its advertisement platform across its apps.
Instagram, for example, has generated $1.5 billion in annual revenue within a year of launching its ads globally. Marketers are running their ads on the company’s main app, and they’ve expanded their campaigns to Instagram and third-party sites and apps as part of Audience Network of Facebook.
The latest ad platform allows markers to expand their campaigns to Messenger Ads. The ads will show up in the tab below your conversations.
That said, they won’t appear within your conversations with your friends.
Over the next month, the ads will roll out to marketers globally. This month, however, only a few people would see ads in their Messenger’s tab.
When you click the ad on Messenger, you’ll be directed to the creator’s website or a Messenger conversation. Marketers can measure their campaign based on conversion figures and traffic.