More than two billion monthly active users—a milestone in social networking that only Facebook has achieved so far. Consequently, this astounding userbase is compelling many businesses to take action and tap into the platform. Yet, some B2B marketers are still hesitant to jump on the bandwagon.
You may think Facebook marketing is sensible only to those who sell products or services to consumers. Research will show you the opposite is true.
A Clutch survey found that 95 percent of B2B marketers use Facebook as their top social media platform.HubSpot conducted its own study and found that 74 percent of respondents use Facebook for professional reasons.
A thing to note here: Businesses are run by people. People who are consumers, not faceless entities. So, talk to a business the same way you treat a consumer.
Not only B2B companies, but also B2C brands can find value in Facebook marketing. Here are four tips to get you started:
1. Go all-out with visuals
The latest trends in social media now appear through photos and videos. And Facebook is spearheading this movement across the board.
Accordingly, you can boost traffic through interesting, engaging photos, GIF animations or videos—with or without the regular text posts.
Photos can show your product or service. Videos can cover a tour of the office. Whichever you choose to add, visuals will capture more attention than textual content. Why? Because our brain processes images thousands of times faster than text.
2. Take it personally
While having a professional image is vital, you also have to highlight how your company culture stems from each employee and customer. And the best way to show it is though photos and videos.
A good Facebook company profile will prove your authenticity, helping prospects know who they want to work with and if you are a good fit for their image. This is where chemistry takes its course outside of a laboratory.
3. Embrace Facebook Live videos
People work hard for the success of your B2B company. And the best way to reduce their stress and show your appreciation is to capture Facebook Live videos of them. It allows you to show their human side in behind the scenes, tradeshows, product demos, corporate events and parties.
Also, Facebook Live streaming has a less-polished, less-scripted vibe. It feels more authentic and opens an opportunity to mold your brand’s image.
4. Start conversations or actively participate in them
In every step of the way, get your audience involved. Ask them to choose which posts made the most impact on them and repost or share these with their friends. Now and then, start a Facebook Live stream to answer all their questions.
Once engaged, they will the conversations rolling. Employees, customers, partners or followers will comment, like or share your posts.
While some marketers consider these interactions small steps, you will fare better in the future with a customer-centric approach in Facebook marketing.
Another viable solution for your Facebook Page is word-of-mouth marketing, wherein your customers do all the work of spreading positive reviews about your business.
B2B marketers cannot afford to ignore the power of Facebook marketing. The platform continues to draw in more users, with a plateau nowhere near in sight. As the saying goes, “Strike when the iron is hot.” Now is the time to act. Tomorrow will be a step further to reaching your goals.