Facebook added a game streaming hub. Go to Fb.gg and you’ll find a landing page designed for Facebook Live streamers. The site aims to provide the audience with a page to better find games.
Its home page features streams from the players that you follow. These are the ones that you liked their page or group. It also highlights a collection of creators.
Specifically, this page will help users in finding games that they can check out without going through their chaotic News Feed.
And just by looking at it, it clearly shows that the site takes on Twitch.
Founded in 2011, Twitch is an online service to watch and stream various digital video broadcasts. During its launch, it focused on video games.
However, it expanded to streaming artwork, talk shows, and some TV shows. It has more than two million streamers each month. Over a thousand of them are earning monthly through the Twitch Partner program.
But in 2014, Amazon purchased the streaming site. The acquisition didn’t affect its growth.
Now, Facebook will try to take those streamers away from Twitch through its monetization options. Currently, Twitch maintains its lead in terms of live streaming.
YouTube, on the other hand, is the go-to site for pre-recorded videos. But Facebook’s goal is quite different from those two sites because it wants to be a home for both live streaming and pre-recorded videos.
To continue its effort to get into the game streaming, it launched its own gaming creator pilot program that aims to entice creators to Facebook. The social network stated that the launch is a concerted effort. It wants to work with streamers and customize its content to better suit the needs of the streamers.
The program aims to help streamers in building communities on the social network. It also strives to create new tools for streaming games. The social network wants to explore new ways that enable fans to support gaming creators by paying them while having a live stream on Facebook.
Facebook wants to build its audience for live gaming content because it is massive. Plus, it attracts a younger audience, which is valuable to advertisers. The social network believes that real-time audience reach has inherent value. The live platform of Twitch helps the platform in successfully competing for its rival live television.
When you go to Fb.gg now, you will find mostly live streams of popular games like Fornite. It is a popular game in the world and it is also the most viewed game on Twitch.
Fb.gg’s home page looks like Twitch’s home page. The page has a navigation menu, where users can select to view the default active stream or find streams by game. In addition to Fortnite, the site also includes Minecraft, DOTA 2 and PUBG.
Facebook does not have the viewer numbers that can match Twitch or YouTube live. However, the active streams are increasing. In fact, the total number of views is in the hundreds of thousands. Fortnite is currently drawing over 200,000 viewers.
Despite that number, Facebook is still not a real competitor to Twitch, which offers several features. Thus, FB.gg should give viewers and streamers a great reason they must switch.