Facebook has confirmed to TechCrunch that it is currently testing a Live video shopping feature for merchants. The feature, according to the report, will let merchants demo and describe their items for prospective buyers. Customers on their own, can take screenshots of something they want to buy and use Messenger to send it to the seller, who then can request payment right through the messaging app.
Live video shopping mode is currently being tested with a handful of Pages in Thailand. Rumors of the feature have been making the rounds on the social media, and Facebook has now confirmed that test is currently being carried out in Thailand.
From various feedback it received from users in Thailand, the social media behemoth said Live video helped people to instantly ask questions and get answers about product specifications and details. Not the first time though, Facebook explained the choice of Thailand per TechCrunch: “Thailand is one of our most active Marketplace communities” says Mayank Yadav, Facebook Product Manager for Marketplace.
Live video shopping will allow Pages to notify fans when they are broadcasting to “showcase products and connect with your customers.” Merchants will be able to take reservations and request payments through Messenger.
In 2016, Facebook launched Marketplace in a bid to compete with Craigslist. Marketplace is fashioned after Craigslist and eBay, but a bit friendlier in terms of finding things to buy online. It lets you browse a feed that is relevant to your needs and from people who live nearby, while also allowing you to quickly list your own stuff for sale. It’s even integrated with the Messenger, which lets you arrange a meet-up with a buyer or seller or negotiate price. This is a brilliant idea considering the fact that you can actually know the person you are dealing with—quite different and safer than the Craigslist’s way of dealing with someone anonymously. The real deal here is the Facebook profile of the individual—you are able to find out a few things before concluding a deal.
Project manager Bowen Pan said Facebook saw an opportunity and decided to catch in on it by introducing Marketplace. The company believes that people now have a more formal place to conduct exchanges.
However, Live video shopping could be a game changer considering the fact that it will improve interactions. That aside, the feature will speed up the process of transaction between the buyer and the seller.
Almost one year after the Marketplace was launched, Facebook extended the feature to 17 more countries—which is the first indication that more people were warming up to the feature.
Facebook’s Marketplace lets you browse a feed that is relevant to your needs and from people who live nearby, while also allowing you to quickly list your own stuff for sale. It’s even integrated with the Messenger, which lets you arrange a meet-up with a buyer or seller or negotiate price.