Facebook is rolling out a new tool that will make it even easier to create and watch videos. According to report, the social media giant is introducing an automatic captioning feature for videos on Facebook Pages.
According to TechCrunch, the social media giant has already rolled out the new feature to users in the U.S. English Facebook users in the country have been using the feature since October. However, Mashable reports that the feature is not accessible to every Page and Page administrator.
The automatic captioning feature is powered by voice recognition software that takes away the stress out of transcription; making it easier to edit the subtitle it suggests. Transcription errors are still being experienced by some users; but it is expected that things will improve over time. Administrators, however, can manually correct any errors in the text.
The social media behemoth is encouraging users to add captioning with a prompt that reads: “Add Captions to make it easy for people to watch your video without sound. Captions increase engagement and watch time.”
With or without ad spend behind their content, more publishers on Facebook will now be encouraged to get more engagement on their videos. This will definitely improve Facebook’s revenue base, especially as the company is working very hard to attract more creators from its biggest rival, YouTube and Snapchat. It is believed that Facebook will expand automatic captioning to more people in the near feature. As a matter of fact, this has become imperative considering that similar feature is available to every creator on YouTube.
It’s all about video for Facebook these days; the social media behemoth seems to be telling the world what its priority is. In December, the company 360-degree live video in response to YouTube’s 4K video launch.
Facebook will probably transform into a full-fledge video platform in the next few years, and this won’t come to many of us as a surprise. As a matter of fact, the future of the social media is in video, and no other company seems to be demonstrating this fact better than Facebook. Of course, Snapchat and Facebook-owned Instagram are heading towards the same direction in terms of video, Facebook seems to be doubling its efforts more than anyone else.
“Live video on Facebook gives people an immediate, authentic window into what’s happening in the world right now; 360 video immerses viewers fully into the scene, letting them explore on their own and experience a new environment. We’re excited to combine these two formats with Live 360 video. Live 360 transports people into new experiences—right as they happen,” Facebook’s Supratik Lahiri, Product Manager and Chetan Gupta, Software Engineer said last December.