Facebook Messenger is testing new Mention and Link Stickers for Stories
Facebook is reportedly testing new Mention and Link Stickers for Stories. This goes to show how determined Facebook is when it comes to making its Stories feature a force to be reckoned with.
Facebook Stories has been lagging behind Instagram’s version, and the social media giant has been adding some cool features in the last couple of months to make its version popular. Adding new Mention and Link Stickers for Stories is a brilliant idea especially when you consider how important it is to make the feature more engaging.
The Link and Mention Stickers, according to Jane Manchun Wong are still being tested, and no exact timeline for the release has been mentioned. However, we do trust that both would make an interesting addition if eventually they get a global roll out.
Just like Instagram, Facebook continues to emphasize its passion for stickers—and the Mention and Link Stickers are not the first set the company is either adding or testing.
The social media giant is reportedly testing a Trending Stickers section. This piece of information also came from no other person than Jane Manchun Wong—a reliable Twitter user who has a proven trach record of calling most of these features right before they are launched. According to a screenshot posted by Wong, users will be able to react to trends with different stickers as you can see.
As usual with such calls, there is not much to say for now; but most of Wong’s previous calls have been spot on—and we don’t expect this to be any different. We might not get any official reaction to this, but we expect an update anytime soon—maybe.
Before then, Facebook added a set of Call to Action [CTA] stickers for Pages. The stickers will allow businesses to make more effective use of stories via direct response tools. The buttons mirror the existing CTA options available in the main header of business Pages. Users can now prompt Stories viewers to “Shop Now,” “Get Directions” or “Book” directly from the Stories feed.
It is a big one for businesses; especially those considering the option of using Stories as a digital marketing process. Regardless of how young Facebook’s Stories still is, and considering the fact Instagram provides a better option, businesses might want to stick with the social media behemoth due to its potentials.
Facebook Stories was launched over a year ago is already gaining ground over Snapchat’s Stories. It is evident that Snapchat pioneered the feature, and made a huge success of it before other social media platforms like Instagram, Facebook and WhatsApp launched their own versions. According to stats released by Facebook, its own version of Stories is now recording giant stride ahead of Snapchat with 300 million active daily users.