Facebook has announced its plan to launch an embeddable video player. The company made this known on Wednesday at its ongoing F8 conference.
This announcement means that users will now be able to embed Facebook-hosted videos anywhere on the web, the same way it is done on video streaming site YouTube or Vimeo videos.
The embed video, which became available to users on Wednesday, is a major challenge to YouTube, and is coming on the heels of the company’s recent ramping up of its focus on video and lucrative video advertising, according to the Business Insider. Facebook is already recording a major surge on its site, seeing 3 billion video streams daily. This number according to report is expected to significantly rise as soon as the social network company’s videos become available in other places on the web.
Facebook, which was never a destination for video until recently, is not becoming a favorite for its users. As a matter of fact, report says “Facebook videos are driving YouTube videos off Facebook.”
This might seems too soon, but Facebook’s move into embeddable videos makes the social network company a big rival to Google-owned YouTube.
Facebook also announced what could be described as a move against Google, new features to its adtech platform, LiveRail. The new additions will make the platform more competitive with Google’s popular DoubleClick, and an app analytics platform that will compete with Google Analytics.
However, Facebook’s Mark Zuckerberg debunked any claim of competition with Google. In a recent interview with Wired, the Facebook chief said:
“I think the people covering us think about things in terms of competition more than you actually do when you are running a company,” he said. “It’s fun to talk about a conflict between companies. But really, we have goals.”
On video, the Facebook founder had this to say:
“Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn’t the only video service, but I think it’s the biggest and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that’s a completely different kind of content. When we are thinking about stuff like embeds we are not thinking about how we are competing with YouTube. We are thinking about how are we going to make it more useful for people to share stuff on Facebook.”