Facebook is closing deals with YouTube and Vine stars

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Famous YouTubers and Viners are going to share $2.2 million granted by Facebook Live

 

Facebook

source: http://newsroom.fb.com/news/2015/08/connect-with-public-figures-through-live/

 

Almost a month ago Facebook closed some pretty good deals with almost 140 celebrities and media companies for their live streaming service. But, video creators will not broadcast for free. The social media platform is paying the creators almost $50 million in total, according to a document that was reviewed by the Wall Street Journal.

The list of partners is quite interesting. There are major media publishers like CNN and the New York Times, online publishers such as Vox Media, Tastemade, Mashable and Huffington Post. Also the live streaming service has contracts with many celebrities like Kevin Hart, Gordon Ramsay, Deepak Chopra and NFL quarterback Russell Wilson.

Now, all of them earn some money in order to use Facebook Live. The document says that some of the contractors are getting more $1 million. But, BuzzFeed is getting the $3.05 million for broadcasting live from March 2016 to March 2017. New York Times will receive $3.03 million and CNN $2.5 million for going live for a year.

But it seems that Facebook wants a piece from every pie. Their next stop was YouTube and Vine. According to reports Facebook is about to give $2.2 million on live-streaming deals with two dozen YouTube and Vine stars. Of course the payments are relatively smaller from the other contracts but it’s still a fair amount. Take for example  Jon Paul Piques, a Vine celebrity, who will receive $119,000 for five videos over the next two months. A personality like Piques has almost 11 million followers on social media. That means Facebook Live will benefit too.

But the biggest share of the money will go to YouTube superstar Ray William Johnson, who hosts the online series Equals Three Show. It is reported that he will get $224,000 for five and a half months. Not bad at all! The list also includes Brent Rivera ($213,000), Logan Paul ($210,667), and Andrew Bachelor aka King Bach ($206,667).

Facebook’s VP of global operations and media partnerships Justin Osofsky,said in a statement:You

“We wanted to invite a broad set of partners so we could get feedback from a variety of different organizations about what works and what doesn’t”

We understand why Facebook Inc. wants to invest revenue on media channels and celebrities. But what about YouTubers? During VidCon in June many video creators were wondering if they are going to receive revenue from Facebook Live. Facebook granted that wish. At least to some of them.


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Author: Martha Papadimitriou

Martha is a journalist, a blog writer, a mother and a bookworm. She studied Journalism and Communication and graduated in 2002. She has a restless spirit and loves to learn new things. Martha also wants to make the world a better place, and when she is not working she enjoys reading and cooking.

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