Facebook is bringing augmented reality ads to News Feed

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Credit: https://www.theverge.com/2018/7/10/17553004/facebook-augmented-reality-ads-michael-kors

Facebook users in the US will soon start [it is most likely that users in the US have already started seeing them] seeing augmented reality ads in their News Feed. Though, AR ads are still in their early stages of testing, users will be able to try on the products being advertised through a process that is similar to what is obtainable in Snapchat filter.

Facebook made the announcement today, in a move that is not dissimilar from what we have come to know the company for in the last few years—copying Snapchat.

The prospect, according to Facebook, is high; people now warm up to AR more than in the past. Use of AR in business, according to Facebook is growing at a very impressive pace. Now seems the most appropriate time to tap the huge potentials available. According to a statement made by the social media giant, the Bostin Consulting Group [BCG] “estimates that more than 80 million people in the US engage with AR on a monthly basis and BCG expects this number to grow to more than 120 million by 2021

How time flies, things have moved in a very fast pace, and more and more businesses seems to be embracing the AR technology and there is no looking back.

Now, with the introduction of AR ads in Facebook News Feed, people can experiment with your brand’s AR camera effects in just one click from your ad. And by incorporating calls-to-action within the camera experience, people can seamlessly go from engaging with your product—such as trying on a lipstick shade or exploring a new game—to making a purchase or installing an app, the company said on Tuesday.

Video Creation kit

In other news, the social media giant is also testing a new tool that will make it easier for advertisers to create mobile ads. The tool is called Video Creation kit—and will help advertizers create attractive and effective mobile video ads with the use of existing images. Advertizers will be able to upload images, add overlays and logos to quickly build ads via mobile.

The tool is currently being tested and will be available to advertizers from August for ads across Facebook, Instagram, Messenger and Audience Network.

Shortly after quietly adding a payment feature to its service, Instagram last month announced that people can now start shopping for products on the platform. When you go to your stories, you will see a sticker with a shopping bag icon, simply tap on it to see more details about that product.

People are already shopping on Instagram, so this feature is not exactly new—just that they will now be able to do it through their stories. Previously, users could only shop selected products through the Instagram feed, but things have now taken a new shape.

Instagrammers are loving the fact that they can watch their feeds and be in-the know with brands that interest them, a recent survey revealed. Stories in particular, continues to enjoy massive patronage from people around the world. To buttress this, last November, the company announced that 300 million accounts are active on Instagram Stories every day—now, that is huge.


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Author: Ola Ric

Ola Ric is a professional tech writer. He has written and provided tons of published articles for professionals and private individuals. He is also a social commentator and analyst, with relevant experience in the use of social media services.

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