Facebook has intensified efforts to tackle fake news by updating its machine learning technique, Reuters reports. The social media behemoth announced that it will send more potential fake news articles to fact checkers, and subsequently post the outcome of their findings below the original post.
Facebook said it has already began testing the updated AI fact checking feature—and the feature is already being launched in United States, France, the Netherlands and Germany.
Those countries were chosen by Facebook because it has established fact checking partners there. We, of course, expect that the feature will be extended to other countries in no distant future if Facebook really wants to fight against hoax articles.
“In addition to seeing which stories are disputed by third-party fact checkers, people want more context to make informed decisions about what they read and share,” said Sara Su, Facebook news feed product manager, per Reuters.
Leaving the job to third-party fact checkers is a great decision by the social media giant as it eliminates doubt and lends credibility to the entire fight against hoax articles. Facebook can’t be the final arbiter in a matter it has great interest in.
“We don’t want to be and are not the arbiters of the truth. The fact checkers can give the signal of whether a story is true or false” Facebook’s News Feed integrity product manager Tessa Lyons. Said per TechCrunch.
One area Facebook needs to work on is speed—the social media giant has a lot of work to do when it comes to speeding up the time it takes to check the authenticity of articles. Speed must be matched with accuracy to assure everyone that its intentions are genuinely aimed at fighting the menace.
“The sooner we can get potential false new stories to fact checkers, the sooner that they can review them, and the more we reduce the number of people who are actually exposed to them,” Lyons said.
Last December, Facebook teamed up with Snopes, FactCheck.org, Politifact and ABC News—all four companies along with the social media behemoth to fight fake news. The goal is to make fake news less visible to people. By appending warnings from fact checkers to fake news feed, spammers and those who benefit from reporting hoaxes will no longer enjoy a free reign on the platform.
Facebook’s objective is quite clear—it wants to deal specifically with clear hoaxes; those articles shared intentionally to make money, but are also hoaxes. Ultimately, it’s not every story that will be affected as the company seeks to identify those that are posted by spammers.
Facebook said back then that it will refer to fact-checking services that comply with Poynter’s International Fact-Checking Network fact-checkers’ code of conduct to warn readers of fake news articles flagged by algorithms and users themselves. Articles will be screened based on fairness, non-partisanship, funding, methodology, and transparency of sources.
If all four partners [more will be added by Facebook in the near future] confirm a story as fake, Facebook will be informed through a special reporting website built exclusively for them by the social media behemoth.