Facebook has updated Safety Check to improve how its users can start fundraisers and immediately take specific actions amid a crisis.
Facebook Social Good VP Naomi Gleit blogged Wednesday that Safety Check, which informs family and friends about their wellbeing during grave situations, now has an option to use disastrous events to raise funds.
The feature will include more details about a crisis and an option to add more context with a personal note in users’ Safety Check status.
Facebook’s Community Help, launched in February this year to mobile devices, will also make its way to desktop computers.
Fundraisers in Safety Check
We saw over the past few months how the company gradually expanded access to fundraisers. Sensibly, the service has to integrate into Safety Check.
This March, Facebook allowed its users to create personal fundraisers to compete with GoFundMe. This service graduated from beta in May and added support to raise funds for communities and sports teams.
The integration will give Facebook users the opportunity to create fundraisers and donate to personal and charitable causes to help people in need. If you live hundreds or thousands of kilometers away, you can still contribute to an affected area or community.
The new feature will gradually roll out in the US in the following weeks, the company added. We cannot use it yet to donate to the active Safety Check in London at the Grenfell Tower.
Despite its humanitarian purpose, fundraisers offer big business opportunities for Facebook. The company can potentially lure advocates from GoFundMe to its own social network. After all Facebook’s personal fundraisers undercuts the fees charged by GoFundMe by one percent to process payment, vet the fundraiser and protect from fraud.
Safety Check will hurl small fundraisers to large events, increasing Facebook use moving forward.
In May, the Manchester attack in Ariana Grande’s concert received more than $450,000 in donations via Facebook.
The rollout of crisis descriptions will help the new Safety Check feature. It will help Facebook users to grasp the situation and move them to take action.
Global crisis reporting agency NC4 is working with the social network to add crisis descriptions in notifications.
Safety Check will pave the way to share your own story with family and friends, a way better service than simply making yourself safe in the wake of a crisis.
You can add more details through a personal note when using the Safety Check tool. Facebook will automatically share the note with the Safety Check status to the News Feed when you mark it Safe.
The social network says it has activated Safety Check more than 600 times in the past two years. And it will increase since the company introduced the feature in communities.
Facebook said that personal notes and crisis descriptions will roll out starting now. Fundraisers and support for desktop computers for Community Help will arrive in the coming weeks.
Let’s start saving extra money to help those in need.