Facebook Instant Articles is now compatible with Google AMP, Apple News, and other web publishing platforms. With this update, publishers can now build their articles on this platform before they use other versions.
By making it compatible with other platforms, it helps in cutting down the distribution costs. This announcement is also an indication that Facebook’s Instant Articles isn’t as popular as other publishing forms. If the company can assure that publishers will use all platforms equally, it doesn’t have to worry about Google gaining an edge.
“The updated SDK transforms the markup publishers use to create Instant Articles to generate the code needed to build these other formats, removing what we’ve heard can be a resource-heavy step in publishing on multiple platforms. With an easy way to get from one markup format to another, publishers can then plug-and-play the markup in their content management systems or third party publishing tools.”
The SDK allows developers to integrate publishing Instant Articles to their CMS. When you create articles in Instant Articles Style Editor, you can apply custom styling templates in Google AMP and Apple News. The custom formats that you’ve designed in the Editor will be the same on other platforms.
In other words, you don’t have to worry about the style of your article for Apple News or AMP because the SDK will do the heavy lifting.
The future of online publishing is no longer decided by the media business but by the tech companies that collect and distribute the information. It’s shown in a standards battle led by Facebook, Apple, and Google. Each of them owns a proprietary format that makes articles into simple forms on mobile.
Instant Articles struggled to grow. The AMP format, on the other hand, is getting more and more popular every day. Apple News maximizes its placement on iOS devices because it’s a native app that pushes a walled-garden approach in delivering the news.
Some publishers of Instant Articles left the platform because Facebook doesn’t help them grow audiences or earn money.
One of the advantages of Google is that it continues to make Chrome and search experience reader-friendly with AMP.
Facebook would want to be a destination where people consume anything and be considered as a way to access the rest of the Internet.
Apple, on the other hand, is more interested in turning its iOS as the best method to perform anything on a smartphone.
But will the changes entice publishers to use Instant Articles again? Some of them might come back. Facebook has also made a deal with other media companies to produce more original videos. The company will prioritize these videos over other Instant Articles links from third-party publishers.
“This new flexibility with Instant Articles is part of our commitment to open standards of collaboration with the community. Our goal is to give publishers control over extending and modifying the Instant Articles building blocks to be the best storytellers on every platform.”
Despite its stagnant growth, Facebook’s power over publishers is still high. Publishers are still using Facebook’s platform to publish articles, video, live video and Instant articles.