Campbell Brown is a former NBC and CNN news anchor. Recently, she accepted the role of running a News Partnership team on Facebook. Her primary goal is to combat fake news.
On her Facebook Page, she wrote:
“I have some exciting news to share. This month I will be joining Facebook to lead its News Partnerships team. This is a different role for me, but one where I will be tapping my newsroom experience to help news organizations and journalists work more closely and more effectively with Facebook. I will be working directly with our partners to help them understand how Facebook can expand the reach of their journalism, and contribute value to their businesses. That also means making sure there is ongoing feedback from publishers as Facebook develops new products and tools for news organizations.” – Campbell Brown
In December 2016, Facebook posted a job listing for a role in the news partnerships. It was made after months of turmoil that surrounded the news feed of the social networking site. The company has been under extreme scrutiny because of its failure to battle fake news. In the job listing, the company stated that the person must have at least 20 years of experience in the global news partnerships as he/she will serve as Facebook’s leading representative.
The primary goal of news partnerships is to assist publishers and journalists in understanding how to engage their audiences and innovate using new technologies. The responsibilities will also include overseeing news partnership team, as well as creating forums for engagement and resolving issues with the company’s business partners.
Spread Of Fake News
According to Facebook’s COO Sheryl Sandberg, the spread of fake news on the said social networking site didn’t help Donald Trump in winning the presidential election.
In November, Facebook’s CEO Mark Zuckerberg stated his plan on how to fight against the spread of fake news on his platform. He downplayed all criticisms that false news spread on Facebook could have contributed the results of the 2016 US presidential election. However, he later conceded to the contrary.
Then again, Mark said that fighting against fake news on his platform won’t limit users’ freedom of expression.
“Today we’re making it easier to report hoaxes, and if many people report a story, then we’ll send it to third-party fact checking organizations. If the fact checkers agree a story is a hoax, you’ll see a flag on the story saying it has been disputed, and that story may be less likely to show up in News Feed. You’ll still be able to read and share the story, but you’ll now have more information about whether fact checkers believe it’s accurate. No one will be able to make a disputed story into an ad or promote it on our platform. We’ve also found that if people who read an article are significantly less likely to share it than people who just read the headline, that may be a sign it’s misleading. We’re going to start incorporating this signal into News Feed ranking.” – Mark Zuckerberg
But he makes sure that his company will fight actual spam and hoaxes without having to limit people’s freedom of expression.