In January, we brought you a story that Facebook was working on moves to start adding ads in the middle of videos. Well, Recode, one of the tech websites that reported the story back then, reports that the social media outfit has indeed started adding ads in the middle of publishers’ videos.
This is a big money move for Facebook in my opinion, especially when you consider the rate at which users are consuming videos on the internet these days. Facebook is experienced enough to know when to go for the ”kill;” and this time around, the company is going for the big one.
Publishers too are in for a swell time as they are about to rake in a lot of money, especially with Facebook’s mega user-base of more than 1.8 billion. Indeed, it’s sweet music in the ears of publishers because they will now be able to make loads of money from off the videos they create.
To all those publishers who have been clamoring for an opportunity to make money from off the videos they create, here comes that opportunity. Mid-roll ad in video is the way out, and could make thousands of publishers smile to the bank every week.
The mid-roll ad feature is currently being tested by Facebook with a handful of publishers in the US. Revenue, according to Recode, will be share at 55 percent to the publisher and 45 percent to Facebook. Fair? Sounds fair to me, but since this is just a small test, don’t be surprised if the social media company decided to make or add some more changes to make all parties happy at the end of the day. Ads will not be allowed to roll on a video until at least 20 seconds after you have started watching it, and ads must be at least two minutes apart. The same sharing formula [55 percent to publishers and 45 percent to Facebook] is being used by YouTube; a dominant name in online video ad business.
To have ads run in the middle of your video, you need to have 2,000 or more followers, and must have also “reached reached 300 or more concurrent viewers in a recent live video.” Once you have met those conditions, you will be eligible to insert video ads into their livestreams.
Recode ads that publishers need to be live for a minimum of four minutes before they can take ad break. While for streams, you are required as a publisher to have a minimum of 300 concurrent viewers; with each ad lasting 20 seconds.
It’s obvious that Facebook wants to make more money, and video offers it a big opportunity to do that. The company is aware of the huge potential video offers it, and won’t let it slip away. By showing ads in-between videos just like YouTube, the social media behemoth will be able to make money for people who supply the videos.
Publishers have been running their videos on the social media platform without an opportunity as big as this to make some money for themselves; but things are about to change.