Facebook revealed its new colorful logo. Its main goal is to distinguish the parent company from its subsidiaries.
The new logo includes the word Facebook. But this time, it is written in all caps with a new font. It also alternates green, blue, purple, red and orange hues. It uses all colors that represent its other products. That is, blue for Facebook, red and orange for Instagram, etc.
This new logo presents the company’s effort to be more transparent with its consumers about the apps that it owns. However, the new logo is generic. And not a lot of people like it.
It is supposed to be used in the coming weeks in Facebook products and its marketing materials. The company would add “from Facebook” in some of its other applications.
Before, the company used its social network’s logo to represent its company as a whole. More than a decade after, the company has expanded its business. Thus, it felt that it was necessary to differentiate itself from its social network and subsidiaries.
According to Facebook’s blog:
“Today, we’re updating our company branding to be clearer about the products that come from Facebook. We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.”
Branding changes are normal for any type of business. Facebook considers the change as a way for it to communicate a clearer narrative to individuals and businesses utilizing its services.
Facebook has no set color and it is spelled in all caps. The switching of colors hinges on the type of app it represents. And a lot of people are laughing and making memes out of the changes.
The words “from Facebook” have been added across its apps since June this year. But earlier this year, Facebook revealed its plans to integrate its messaging apps, like Messenger, WhatsApp, and Instagram. It also laid out plans to make privacy a priority.
As for privacy, the company will be using more advanced encryption technology in communications. And this move could put Facebook’s dominance over the market of messaging for years to come.
This decision of Facebook comes at a time when it faces heightened antitrust scrutiny. In October 2019, NY Attorney General announced that 47 state attorneys will investigate Facebook. The investigation will focus on the anti-competitive practices of social media.
In a press release, the AG stated that those states involved in the investigation are concerned that the company is putting consumer’s data at risk, reducing the quality of options for consumers while increasing its advertising price.
Facebook responded that it will work with state attorneys general.
“We started being clearer about the products and services that are part of Facebook years ago, adding a company endorsement to products like Oculus, Workplace and Portal. And in June we began including “from Facebook” within all our apps. Over the coming weeks, we will start using the new brand within our products and marketing materials, including a new company website.”