Of course, it’s no secret what Facebook’s intentions are per Snapchat—the company wants to clone the picture-sharing app as much as it can. Is Facebook obsessed with Snapchat? Well, that’s precisely what it looks or sounds like to a lot of people. On Tuesday, the social media behemoth launched another Snapchat-like feature; slotting a camera-first, ephemeral multimedia sharing function to its service.
“Today we’re starting to roll out a new camera with effects and two additional ways to share the photos and videos you take,” Connor Hayes, Product Manager said on Tuesday.
Ephemeral stories and messaging, according to Facebook, bring the popular format for sharing videos and photos to its users all over the world. The two features will be available both to iOS and Android users—and is a statement to the fact that Facebook clearly has Snapchat within its reach.
Video Credit: http://newsroom.fb.com/news/2017/03/more-ways-to-share-with-the-facebook-camera/
The update comes with a re-designed in-app camera, a new feed of ephemeral stories atop the News Feed, and a private messaging feature called Direct, The Verge reports. Can’t remember the last time that Facebook made such a remarkable change to its in-app camera, but goes a long way in showing how prepared the company is in terms of taking on competition.
Camera Effects, according to Hayes, gives you several options like masks, frames and interactive filters that can be added to your videos and photos:
“Starting this week on iOS and Android, you can tap on the camera icon on the top left corner of the Facebook app or swipe right from News Feed to try out the new in-app camera. The Facebook camera is packed with dozens of effects like masks, frames and interactive filters that you can apply to your photos and videos. Reactive effects let you interact with dynamic objects — like falling snow — and style effects apply an artistic filter to your video in real time, letting you turn your everyday selfie into a Picasso-style work of art.”
Facebook stories is similar to one of Snapchat; it features photos and images that disappears 24 hours after they have been posted.
Facebook’s other app, Instagram got updated with similar feature in 2016, and is now regarded as a more excellent fit for Stories; a feature made popular by Snapchat. Instagram did not only borrow a leaf from Snapchat’s book of success, it has successfully reinvented Stories, and elevated its status to a height not many thought it could achieve within a very short time.
Instagram’s CEO Kevin Systrom didn’t deny the fact that Stories was taken out of the books of Snapchat. When asked to confirm if that was the case, he said: “They deserve all the credit”, insisting that “This isn’t about who invented something. This is about a format, and how you take it to a network and put your own spin on it,” per TechCrunch.
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