Facebook Frenzy: The Promoted Post Backlash

Facebook is in trouble again. There seems to be some sort of pattern here: the company ships out a new feature, the review is mixed and a small but vocal minority calls up a storm claiming the company is infringing on its rights or violating terms or service or the like. The difference? This time the problem seems to be real.

While there was a lot of initial backlash versus most of the changes operated by the social networking giant it all simmered down pretty fast and it almost always referred to users being dissatisfied with a new feature or layout. This time, the new feature rolled out by Facebook is a social marketing tool offering you the opportunity to promote posts so they reach a wider audience and stay on the news feed longer. The usual anti-capitalist sentiments shared by many users notwithstanding there is no reason why this new feature should raise such a backlash.

Or is there? Media personalities like Mark Cuban or George Takei and websites like Dangerous Minds are leading the charge against Facebook, claiming that, due to recent changes in Facebook’s policy, namely the ‘Promote Post’ feature their status updates are now reaching only about 15% of their followers.

 

 

Author: Aaron Elliott

Co founded Social Barrel in 2010 to bring the latest Social media news and tips to other social media junkies! Connect and stay updated on Twitter

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