Facebook Focuses On High Quality Content And Related Articles
Facebook has added more links and related articles to its News Feed to cope up with the challenge presented by news apps.
In an attempt to deliver more high-quality content and be the top source of news articles, the social network tweaked its News Feed algorithm, including pushing more news content atop the feed and showing a “Related Articles” box after clicking article links.
In addition, Facebook will promote old content atop the feed if friends post new comments on those links.
Varun Kacholia, Facebook engineering manager, and Minwen Ji, Facebook software engineer, wrote on the company’s blog that the new News Feed algorithm allows users to see more news and story links in their feeds, particularly on mobile devices.
Promoting Old Stories and Demoting Memes
Old posts and stories recently commented by friends of a certain user may appear atop the user’s News Feed, as Facebook attempts to create more discussion around news articles within comments.
The change may repeatedly push a story above the News Feed, if friends continue to comment on the particular entry.
Facebook have confidence that the highest means for engagement not only relies in broadcasts but giving users a venue to start a longer conversation.
With the company pushing these changes, it has to make a compromise: Facebook will demote memes.
Facebook wrote that the company will soon enforce higher standards to determine high-quality articles on a website from meme photos hosted on third-party websites when mobile users click on those links.
“This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently,” they added.
When this update rolls out, content creators and publishers who only use Facebook to generate traffic may suffer a big blow, and Facebook Pages dedicated to publishing cat memes and other meme photos may drop their number of views.
Recommending Related Articles
Facebook users who click on links from their News Feed will start to see a Related Articles box below the original post, in a bid to deliver more informative stories and news articles in the feed to smartphones and tablets.
The Related Articles box may display other articles from the same news outlet or stories related to that particular topic.
Challenging News Discovery Apps
Both updates to Facebook News Feed appear to advance the company’s campaign to be the top destination for news discovery.
In October, Facebook announced that its referral traffic to news publications increased by up to 170 percent, as more members clicked on article links than the previous year.
Facebook is pitting itself against news discovery apps such as Flipboard, Circa, and Prismatic, and against other social networks that deliver volumes of news and story links such as Twitter and Google+.
In the same month, Pew Research released findings of its study wherein Facebook accounted for 30 percent of online news consumption among U.S. adults.