Facebook Connects Gamers and Spectators at E3 2017

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facebook e3 2017 heatmap

The gaming industry’s growth has been unprecedented the past few years. While not everyone is hooked, its rise in popularity among participants and spectators has reached new heights in Facebook. And no less than last week’s E3 2017 highlighted its influence in social media conversations.

Gaming analytics company Newzoo expects more than 2.2 billion gamers worldwide to rake in $108.9 billion in revenues this year. Their research estimates a 7.8 percent increase year-on-year.

In addition, gaming network Twitch has 100 million monthly viewers who spend almost two hours daily to watch live gaming.

With these new statistical data, it’s hard to still consider gaming as a niche. It continuously grows its user base and spectators every year. And, unsurprisingly, Facebook has started investing in live coverage of electronic sporting events.

To highlight its efforts, the social network has released data on how it has connected gamers and spectators of the Electronics Entertainment Expo (E3) 2017 in Los Angeles.

E3 is the biggest conference in the electronics gaming industry. Its Facebook community went wild with more than 17 million talking about the event, including the major game titles that were on show since June 9. It resulted to 41 million posts, comments and likes.

More Diverse Audience

The company added that the demographic for Facebook conversations about E3 2017 were more diverse than last year.

Conversations comprised of 65 percent men and 35 percent women. And 22 percent of these are 35 years of age or older.

The top five countries that talked about E3 2017, major game titles and brands were the United States, United Kingdom, Brazil, Australia and Mexico.

Trending Game Titles

There were new releases that sent them atop the trending games list a week before the conference.

Here are the top five games:

  1. EA FIFA
  2. Star Wars: Battlefront
  3. State of Decay
  4. Assassin’s Creed
  5. Sea of Thieves

About 2.9 million people talked about EA FIFA a week before the conference–a 490 percent increase week-on-week.

The largest gain was from Star Wars: Battlefront, as it increased 1,153 percent week-on-week with 425,000 people into the discussions.

After the kick off, the most talked about games on Facebook from June 12 to June 15 were Super Mario, Destiny and Call of Duty.

Publisher Conversations 

The social network found trends in conversations about publishers. Sony, Microsoft and EA had the largest spikes in conversations.

Facebook also noted that video content was an important part of the conversations. Sony’s Spider-Man trailer was the top video by likes, comments and shares during the week of the conference.

This year, more than ever before, we saw the global digital footprint of E3 play out on Facebook. We’ve seen this community of gamers continue to grow and evolve each year — with a diverse audience making up those who are talking about gaming and E3 on our platform. For marketers, this reinforces the opportunity to reach and engage relevant players — across a variety of interests and backgrounds — where they are spending their time.

Franco DeCesare, Head of Global Console & Online Gaming, Facebook


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Author: Francis Rey

A network engineer by profession, Franz voraciously reads anything that piques his curiosity. He has authored a horde of articles on social media marketing. He spends downtime on road trips and binges with his significant other.

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