In 2017, Facebook introduced Facebook Stories to all users. This feature is a user-generated photo and video collections. It works like Snapchat Stories. That is, it disappears after 24 hours. And you can only view it up to two times.
This story format originated by Snapchat, but it has been on Mark Zuckerberg’s social media’s radar for quite some time. In 2016, the Menlo Park-based company tested its Snapchat Stories clone in its Messenger.
In March 2017, Facebook brought Stories to its main Facebook app. Known as Facebook Stories, it focused on in-app camera that allows users to place fun filters and lenses as you see on Snapchat to your content. You can also add visual geolocation tags to your photos and videos.
Stories also launched on Instagram in 2016. It was a success. These days, over 150 million people are using Instagram Stories per day around the world.
But Facebook is struggling to get its users to use its Stories feature. That’s why it’s expanding its functionality to brands and pages. Before, you could only find the Stories field in its Branded Content section. It’s been available for verified Pages only. Today, however, it makes it accessible to all Pages.
The company’s decision to offer Stories to all brands and influencers is a natural extension of Facebook’s effort to make it famous. Unfortunately, the company has not figured out how to make it more valuable to Pages and brands. Experts don’t see any benefits that can back up the feature’s usefulness.
The company didn’t explain why this feature’s availability to Pages has been slow. But it might have something to do with its unpopularity.
Instagram might have cloned the feature from Snapchat successfully. But Facebook’s version isn’t. In fact, it seems like that the only person using it is Mark Zuckerberg.
The adoption of Stories has been slow since its launch. It’s still the same even if the company has already allowed users to cross-post their Instagram Stories to Facebook. It also added the feature on the desktop.
Now that the company is finally making it available to all brands and organizations to Pages, it might increase engagement using the feature. However, some brands fear that it might annoy its followers. The Stories is also available on the major apps of Facebook, like Whatsapp, Messenger, and Instagram.
Facebook Stories will be available for all Pages on iPhones and Android phones next month. This feature has dozens of filters that are similar to Snapchat. It also has some impressive effects, like the six masks, which are sponsored by Hollywood studios. And like all Stories, it’s only available on mobile.
How does it work?
If you’re familiar with Instagram Stories or Snapchat Stories, then it’ll be easy for you to use it. On Facebook, Stories will appear on Facebook News Feed. While you view a Story, you can also reply or comment with a direct message.
But some users say that Snapchat Stories will remain popular over Instagram Stories and Facebook Stories. The reason for this is that Snapchat offers a degree of privacy that Instagram or Facebook can’t provide. On Snapchat, you can choose who to accept as your friends or followers.