Facebook App Center challenges Google Play as it lands in the U.K. and Ireland after its U.S. launch last May.
Facebook App Center, the social apps store of the world’s largest social network, came up with a strategy of catering its customers with a more “social” way of searching new apps that would lure them away from Google Play and Apple’s iTunes Store.
Downloads from friends, including their social activities, provides reference to users that will invite them to select an app to download and redirect them to the Facebook App Centre. This scheme runs in series from a friend to another, which allows the social network to gain more and more customers. The app store is accessible through Facebook’s official site and its mobile apps.
“The App Centre is designed to grow mobile apps that use Facebook – whether they’re on iOS, Android or the mobile web. From the mobile App Centre, users can browse apps that are compatible with their device, and if a mobile app requires installation, they will be sent to download the app from the App Store or Google Play. App Centre will become the new, central place to find great apps like Draw Something, Pinterest, Spotify, Battle Pirates, Viddy, and Bubble Witch Saga,” said a Facebook representative.
However, it is not just all about social play. Facebook has also opened its door to paid-in web developers by inviting them to build exclusively apps for Facebook.com and take a 30 percent share of the revenues.
Facebook has also included some U.K.-centric apps, such as Deezer, LiveSport TV and The Guardian, all of which are now available in the country.