Facebook won’t be taking down any of your uploaded copyrighted background videos anytime soon—and that is because the company has announced a new partnership with multiple record companies. It means more ways to express yourself on the platform in your posts; and it comes with a new feature too—Lip Sync Live.
Facebook will more or less be taking on Musically, a teen app that is making a lot of waves. The new Lip Syn Live feature, which is still being tested lets you pick popular songs that you can pretend to sing on a Facebook Live broadcast. For a start, Facebook will avail you with hundreds of songs including “Havana” by Camila Cabello, “Welcome to The Jungle” by Guns N Roses, and “God’s Plan” by Drake.
Together with the music industry, we are working to enable people around the world to include music in their videos on Facebook, opening up more options for creativity and sharing memories with friends and family. We’re testing this in several markets now and look forward to making it available more broadly soon.
Here is how it works: Once you upload a video with music with Facebook’s new rules in effect, you will be notified immediately with the song is allowed via the deals and fine to share. However, if your video will be muted, Facebook will notify you to submit a dispute to the copyright holder who will then be required to approve it via the Facebook’s Rights Manager tool. Facebook, according to TechCrunch, will compensate records and labels whose music is used, though the social media giant has not disclosed the rates or whether calculation will be based on upload or video view.
Facebook has started rolling out Lip Sync Live. To try it out, simply choose the Lip Sync Live option when starting your Live video. After choosing a song of your choice from the song list, you can add a description and customize your video with masks or background.
Your friends will be able to see the artist and song highlighted on the video and can also tap to follow the artist when broadcasting with Lip Sync Live on Facebook.
Facebook is making a lot of changes and additions lately. Some of these changes and additions were triggered by the recent data scandal that recently rocked the company to its foundation.
Just last week, the company announced the discontinuation of the Trending topic section. The social media giant said the feature will instead “make way for future news experiences on” its platform.
Trending topics was introduced in 2014 as a way to help people discover news popular topics among users of the platform. The feature didn’t really live to expectation as it struggled to gain the needed traction over the four-year period it existed. Available only in five countries, the feature didn’t attract an impressive number of clicks to publishers, according to Facebook Head of News Product Alex Hardman in a blog post.