Twitter or Facebook is more appealing than cigarettes or sex for those who are engrossed in the lifestyle of the Internet age, at least according to one study conducted in Germany.
The survey, sponsored by the Booth School of Business of the University of Chicago, was one week long and concluded that social media posts, such as comments, pictures and tweets, are more tempting than cigarettes and sex.
Respondents age vary from 18 to 85 years old, and used smart phones to keep researchers up to date and let them know if they feel the need to use social network sites and engage in the online community.
Apparently, participants of the study are also asked to update researchers if they feel the need to indulge in cigarettes, alcohol or sex.
According to the lead author of this study, Wilhelm Hofmann,
“Desires for media may be comparatively harder to resist because of their high availability and also because it feels like it does not cost much to engage in these activities, even though one wants to resist.”
Studies reveal that it is hardest to resist Facebook or Twitter among other gratifications.