Facebook has earned a reserved spot in an advertiser’s arsenal. It has you covered whether you are organizing a festival or an open house.
The capacity to pinpoint consumers over multiple devices is highly compelling for internet marketers. And, in this win-win business relationship, Facebook is getting the larger piece of the pie.
According to Forbes, Facebook earned $2 billion in 2010. The social network passed this mark with $2.6 billion in Q4 2013. And it raked in more than $27 billion in revenue in 2016, of which more than $12 billion came from display ads alone.
So, the surge in demand of Facebook advertising is taking a toll on traditional media. Small businesses to large enterprises have joined the bandwagon, leaving behind ad spaces in TV, newspapers and magazines. Most of their ad spend are in Facebook’s treasury.
The high demand has led to a Facebook warning that it expects to run out of ad space this year. With this development, your need to deliberate on effective ad spending. Ensure that the target audience get the right messages so you can get the right results.
Here are three things that will help you reach Facebook ads success.
The most effective Facebook ads campaigns use emojis. But it wasn’t until 2014 that advertisers began to take these cute items seriously. The emoji strategy has grown ever since, with big consumer brands successfully reaping massive benefits in their social media campaigns.
Smileys and tiny everyday objects are popular with consumers because these are visuals. Emojis capture and convey feelings better than text. It is also an easier way for consumers to provide feedback to advertisers.
In some Facebook ads, you will see large blocks of text with several pages. Emojis help advertisers express the value of their product or service online without wearing out the readers.
Emojis have an immense effect across generations nowadays. A few years ago, millennials were the only demographic who took interest in using them. Now, even consumers aged 35 and above are posting smileys and tiny food items.
2. Multiple photos
Facebook ads appended with many photos have better relevancy scores and click-through rates. Top brands who advertise on the social network have included several images or albums in their ads.
High-quality photos make products and services more attractive or compelling, grabbing attention as consumers check their newsfeeds. Readers will attach these images to your brand so they can easily recognize you.
If you are selling cars or real estate, or practically anything, images will help you stand out from the crowd and prolong the attention span of your readers.
So, you also have to consider readjusting images seen from mobile devices. Ensure these are simple and eye-catching. Most online users check their Facebook accounts through their smartphones and tablets.
Here are examples of captivating images:
- Happy weddings and family photos
- Handsome men, beautiful women, babies and cute animals
- Bright images against Facebook’s backdrop of blue and white
- Well-targeted photos
3. The right target audience
Facebook ad success needs the attention of the right group of people. The bigger the audience, the better, but not always.
Large audiences expand the target range and directly affects ROI from Facebook ads. And Facebook’s own Audience Insights tool helps reach the right audience effectively. It uses interests, brand affinity, purchase behavior and other metrics to build target persona profiles for advertisers.
The tool finds large and diverse audiences by targeting people with common interests and like similar pages. Then, you can use Facebook’s data insights to expand campaigns by finding more people with similar profiles to those who are converting.
Facebook advertising for all business sizes is not an if but a when. Use these tips to guide your social media campaign decisions and take note of the statistics. Never rely solely on your gut.