Without a doubt, Facebook users are seeing an increase in various ads and posts. The social networking sites population of more than one billion users make it a potentially effective page for brand awareness and identifying the right clients for your business.
Businesses start off by creating a Facebook page with a unique profile picture and cover photo. They then post recent activity on their page so that users will know the business is active in the social site. This page will then be shared to friends.
Facebook advertisements and posts are useful for connecting with fans, engaging fans, and influencing friends of fans. In an article, Brett Whitmarsh of Portland-based WCSH6.com explains their differences.
“Promoted posts” are basically Facebook pages that pay the social network to highlight their posts. In general, these are pages that a user has already liked, and highlighting a post means that it is more likely to be seen by the page’s fans.
“Sponsored posts” are another type of post, wherein Facebook picks out a page that a Facebook user has “liked” and “suggests” it to that user’s friends. Notably, Walmart and Amazon have been noted to be very active in sponsoring posts. By paying Facebook, these companies are able to place their ads on a user’s news feed based on his or her friends’ “likes.” Occasionally, sponsored posts feature a deal.
A third kind of post are “standard ads” that Facebook users can see on the right side of the page. The details of these ads can be managed by the user by making changes in his or her privacy settings. Users can opt out of allowing their names being linked with these ads, or they can choose to show them only to their friends.
Even though they might look like ads, “contest apps” are another kind of post on Facebook. These usually require the user to install a contest application in order to join a contest and win something. A major difference between these apps and the others is that these can be posted under the option “post only to me” – unlike the others – which are posted and shown to friends, to friends of friends, or to the public.
By knowing the differences between all of these posts and ads, Facebook users can be more aware of their options and the information they can choose to share on the social network.