Without a doubt, Facebook users are seeing an increase in various ads and posts. The social networking sites population of more than one billion users make it a potentially effective page for brand awareness and identifying the right clients for your business.
Businesses start off by creating a Facebook page with a unique profile picture and cover photo. They then post recent activity on their page so that users will know the business is active in the social site. This page will then be shared to friends.
Facebook advertisements and posts are useful for connecting with fans, engaging fans, and influencing friends of fans. In an article, Brett Whitmarsh of Portland-based WCSH6.com explains their differences.
“Promoted posts” are basically Facebook pages that pay the social network to highlight their posts. In general, these are pages that a user has already liked, and highlighting a post means that it is more likely to be seen by the page’s fans.