Elevate Your Brand’s Social Presence with a Professional Presentation
The fact remains that content — visual content specifically — is king. Visual assets like videos, images, and visualized data remain the most engaging type of content, which is why so many businesses use these elements in their brand presentations.
The thing is, utilizing custom PowerPoint design services to integrate these visual aids into your presentation can go a long way for your brand.
If your dynamic presentation includes custom infographics, engaging slides and video content, you can repurpose this content. This is, after all, the type of content that social media algorithms are prioritizing.
Consider the many ways that you can use visual content from a professionally designed presentation to improve your brand’s presence on social media.
Tease Your Presentation
Gearing up for a big presentation like a keynote or launch can be stressful — so get yourself and your following excited!
You don’t want to over share, so don’t give away any major information from your launch or keynote. You can, however, get your following pumped by posting teasers of your upcoming presentation on your social media.
Share a new variation of a logo featured on your slide deck — anything visual and engaging that will get people talking.
Remind Your Audience That You’re on Social Media
Every slide deck needs to have a social media slide with information on where your audience can find you on social media. This will do a few things.
- Give people a place to contact you after your presentation
- Show people where to find you online
- Display that you’re actually active online
- Allow people to tag or mention you in any relevant posts
- Give your audience the chance to follow your accounts so they can keep track of future events
Encourage Your Audience to #Share
Your presentation is already putting you in front of a group of people. Just think about how many more people the individuals sitting in front of you can reach! Encourage your audience to tweet, IGTV, post about your speech online in any way.
Spread the word about your presentation to garner a reaction, generate conversation, and get people excited about your brand and its upcoming plans!
Share Content After the Fact
After delivering your powerful presentation, give people who didn’t attend it the chance to enjoy tidbits of your content. You can share different visual elements from your professionally designed PowerPoint presentation like infographics or animations across your platforms after the fact.
Short videos are easily digestible and, sometimes, can go viral! According to SmallBizTrends, 93% of marketers say that social videos have brought them new customers.
The thing is, social media videos are becoming more and more popular on these platforms. The algorithm is favouring them and it’s an innovative, visual way to get your audience’s attention online.
Delivering a speech with a slide deck in person can be hard to repeat. Content online, on the other hand, can be easily shared and reshared by many — and for months after your speech was delivered! Don’t underestimate the value of professionally designed visual assets.