If you are a Facebook groups member but completely forgot about it, then take another look.
Facebook has recently added new tools for groups to help admins grow their communities. Pages now have the option to create linked groups, group membership questions have improved filtering, and Facebook has allowed Pages to post in groups.
These updates have culminated with more group posts showing up in timelines. As a business, now is the time to create a Facebook group.
Groups connects your brand with your existing customers and potential clients. The community that comes with it allows you to talk to people with common interests in your niche.
How do you start an effective Facebook group for business?
1. Find your purpose
Is your Facebook group a place for new and existing customers to ask questions? Is it a place for them to connect with other customers? Or is it a place to provide feedback?
After that, you have to create a group name that will attract your target audience. You can also limit the number of members through the privacy settings.
The group may also be set to public, closed or secret. Public means all Facebook users can view it. Closed means only members or specific customers can join or see it. Secret means the group will not appear in search results and interested customers can only join by invitation.
2. Add like-minded people
If you have one, use your existing Facebook Page to promote your group. You can also send an email to your mailing list to invite the recipients to join the group. Most importantly, promote the group in regular intervals but avoid spamming inboxes.
Encourage group members to spread the word by inviting their friends. But ask them to choose only like-minded people to join in.
3. Establish rules
Through rules, you can moderate posts before your members can promote their own business in the group.
People hate joining groups or communities that are full of irrelevant content. So, set the ground rules first to avoid problems.
If you are unsure which rules to apply, think of the things you love or hate about other groups you have joined.
4. Generate specific content
A Facebook group is not self-sufficient. After setting up, you need to bring valuable content to existing and potential members. A scheduled posting time is a good start.
Some businesses often create Facebook groups to spam members with self-promoting ads or posts. In its place, create valuable content that conveys your brand’s message and advocacy. Also, you can encourage the members to ask questions or discuss relevant topics among themselves.
5. Allot time for your group
An effective Facebook group does not develop overnight. It consumes time and effort on your part to monitor daily.
Your members will post their own pictures, ask questions or comment on your posts. Take time to reply, like or comment on their posts, or provide valuable info and insights.
If your workday is too busy, you may want to hire a social media manager to join your team.
6. Monitor your group performance
Regular monitoring is vital for an effective Facebook group. And Facebook Group Insights does the job for you. It shows how your group is growing, with a list of posts with the highest engagement.
In addition, you have to know the demographic of your target audience. It will help you decide which content to deliver or recognize top contributors.
Facebook will most likely continue to increase its focus on groups this year. New options and features will open new opportunities for marketers. Hence, add a Facebook group to your campaign strategy so you can start to reap the benefits.