For years, Dropbox forged a partnership with Adobe, Microsoft, Autodesk, Google and other large vendors. And today, it announced its new product called Dropbox Extensions. The main goal is to boost the capacity in building integrations and workflows with partners.
Dropbox stated that the extensions could provide better engagement and assist the broader ecosystem in maximizing its value. The company partnered with other companies, such as Nitro, Vimeo, AirSlate and a range of others, to allow users to perform tests without the need to leave Dropbox.
The Dropbox Extensions could integrate with Adobe Sign, for instance, allowing you to share PDF externally from Dropbox and request an eSignature. Then, the signed file would be saved automatically in the Dropbox account.
Since Dropbox is now integrated with Nitro, users could synchronize and edit PDF documents in Dropbox and utilize HelloFax to submit an electric fax from PDF documents.
The extensions allow users to edit a contract, request a signature, etc. without having to leave the site or the app.
You can also edit your photos while you are in Dropbox through the use of Pixlr, an image-editing platform. Vimeo, on the other hand, enables collaborators to annotate and review video-based projects.
It is true that the APIs could do something with the content and place it into Dropbox. However, the Extensions enable users to perform tasks directly in Dropbox. The integrations with other third-party apps have becoming a trend in enterprise tools. They allow users to use an app, without the need to open another app and leaving Dropbox.
The initial integrations are not random. Rather, the company chose them based on its customers’ feedback. The team at Dropbox will continue to find other uses for Extensions. However, the engineering team needs to create meaningful integrations.
The Extensions will be available later this month. What is more interesting is that all users can take advantage of it. The company chose to provide it to all users to make them understand how to make broader use of their content. When users could finally see how they could use Dropbox as more than just a storage for their content, they might choose to use the business products.
Dropbox used to be a consumer-focused application. However, for years, it doubled down on the enterprise to monetize the product with the help of subscriptions. With tighter integrations, users will find it easier to share files, edit documents, etc.
Recently, Dropbox stated that it partnered with Google to permit its G Suite users in storing their documents or files in Dropbox. It was a huge win for Dropbox as it was planning to allow the feature to be available to all users. Dropbox admins could manage their files the same way they would when working on other content within the service.
Dropbox wants to empower its users when choosing the most ideal tools for their tasks by eliminating the friction. As such, the company is making it easy for users to connect with the right tools to help them complete the task at hand.