Pizza delivery is about to become driverless after the collaboration of Domino’s Pizza and Ford Motor
Pizza lovers rejoice! Soon your pizza will be delivered via autonomous car – meaning with no drivers – as Domino’s Pizza and Ford Motor Co. join forces. The test drive will take place in Ann Arbor, Michigan. The experiment will last for several weeks. But this test will also show how people will react with this process.
According to a report from Bloomberg, the autonomous Ford Fusion will still have a company engineer behind the wheel, who will manually drive the car. So what is the point of the driverless delivery? The main goal of the collaboration is to see how customers will react to the fact that they have to get to car and get their food instead of having it at their doorstep. Also the pizza will be at a locked warming compartment.
Russell Weiner, president of Domino’s USA, said in a statement:
“We’re interested to learn what people think about this type of delivery,” “The majority of our questions are about the last 50 feet of the delivery experience. For instance, how will customers react to coming outside to get their food?”
As for Ford this will also provide new ways to use self-driving cars. Sherif Marakby, Ford’s vice president of autonomous and electric vehicles said about the collaboration with Domino’s Pizza: “As we increase our understanding of the business opportunity for self-driving vehicles to support the movement of people and goods, we’re pleased to have Domino’s join us.”
And if you are wondering why an autonomous car will still have a driver the report says that the two companies want to study the customers’ reactions.
A Ford spokesman said:
“This phase of the research is not about the autonomous driving capability of getting from Point A to Point B.” “It’s about creating that last 50-feet scenario and observing how customers will interact with the vehicle. Does it need to park at the curb, or do you have to be in the driveway?”
The delivery process will be fairly easy. The customers will approach the vehicle, they will punch a unique code on a tablet that will be located near the car’s back. Then they will be able to collect their pizza for the warming compartment. And cameras inside the car will capture the customer’s reaction. Now this will be very interesting to watch.
Now all of the above sound pretty cool but we believe that the research will also show how people will react if the weather conditions are not the greatest or how elder people will react about the driverless car on their driveway.