Disney will release new game app called "Temple Run Brave" (Image: via techcrunch.com)

Disney Mobile has combined Brave, a huge Pixar film, and Temple Run, a game developed by a 3-person indie studio, to create “Temple Run Brave.” This new game has just been released today for both Android and iOS devices.

The original game Temple Run is an “endless runner” game designed by Imangi Studios, led by Shepherd and Natalia Luckyanova, a husband and wife tandem. Temple Run has had around 80 million downloads ever since its release last August. Each day, the game is played 16 million times.

According to Bart Decrem, Disney Mobile’s general manager and senior VP, “I think it’s great that Disney can partner with a small indie-studio in a market that is so dynamic.”

Decrem further stated that Disney prioritizes smartphone apps because the company needs to respond to the demands of the new generation customers. He also said, “We are trying to create new Disney characters on mobile and are setting them apart with a focus of quality. These feel like the magical kinds of things that the Walt Disney Co. should be doing.”

Previously, most of the games Disney created for blockbuster movies lost momentum quickly after the movies’ debuts. That’s why, as Decrem puts it, Disney “needed to find the right game mechanic.”

Disney commissioned Behaviour Interactive game studio to build the new Temple Run Brave game app, with the game design input from Imangi but the art and coding created by Behaviour Interactive.

The game is worth 99 cents and will be available at Apple’s App Store starting June 14.

About Neal Alfie Lasta

I enjoy learning and writing about social media and the latest in mobile updates.