The Start Ups Category

May03

The Love/Hate Relationship Most Startups Have With Social Media

Posted by Firdaus on May 3, 2017

The Love/Hate Relationship Most Startups Have With Social Media

If asked where they’d be today without social media, most small business leaders would start scratching their heads. The community and sharing-based nature of Facebook, Twitter, Youtube, and similar services have allowed for cost-effective brand building and customer outreach efforts only dreamed about in decades past. Whereas before companies had to wade through the barriers of geography, language, and time to connect with the public and grow, these days they can count on social media to act as a highway over these obstacles, one which has an exit ramp to every person in the world with a Facebook profile or access to Youtube. With that said, many companies dependent on social media to survive are led and managed by folks who can’t help but resent the fact they’re more or less forced to stay active on Facebook, Twitter, Youtube, etc. It’s a love/hate relationship caused by the tantalizing access of social media marketing being checked by the amount of effort necessary to keep up appearances and stave off potential problems on these services. For folks only concerned with their personal profiles, the dilemma facing many startups managing social media accounts is easy to understand. When things happen whether it’s news or information shared by friends, you want to be there to react and respond. When something interesting occurs in your own day-to-day, posting it to Facebook and/or uploading a video becomes a priority. Not to mention, we all know how we like to prune our profiles almost compulsively to make ourselves look our best. It’s not just a matter of vanity – potential employers could be looking and therefore money and opportunity are on the line. These dynamics hold true for small businesses utilizing social media for brand building, outreach, and customer service. It’s a lot of activity to manage on top of the business itself. Which is why many companies are turning to outside help when it comes to social media management. Services such as Social Vantage essentially take over the day-to-day activity required to keep social media profiles at peak performance for businesses. It’s a testament to the amount of time and effort required to properly utilize Facebook, Twitter, Youtube, etc. for growing the business. For those leading and/or managing ventures invested in social media who don’t feel the aforementioned pressure to spend hours at it, one...

Mar02

5 Strategies To Writing Product Descriptions (That Boost Sales)

Posted by Kaylyn Gabriele on Mar 2, 2017

5 Strategies To Writing Product Descriptions (That Boost Sales)

Harvard Business School professor Gerald Zaltman says that 95 percent of our purchase decision making happens in the subconscious mind. So what? To increase online sales, eCommerce owners need to get persuasive product descriptions.So what? There are immense opportunities for product description copywriters. If you want to brush up product description writing skill, this blog post will serve you as a brief guide. After reading this post, you will know the best 5 strategies to writing product descriptions. These proven tactics will certainly make your product descriptions more persuasive and boost sales. 1- Consider Buyer Persona Writing product descriptions based on buyer persona is a surefire way to boost sales. “Basing your work on buyer personas prevents you from sitting on your butt, in your comfortable office, just making stuff up, which is the cause of most ineffective marketing”, says David Meerman Scott, the author of The New Rules of Marketing & PR. So what are buyer personas? Buyer personas are research-based archetypal (modeled) representations of: Who buyers are What they are after What factors drive their behavior How they think What influences their buying decisions As you can see, buyer personas tell us a great deal about how they make buying decisions. The more you dig into the buyer personas, the more persuasive your product descriptions will be. 2- Use Descriptive Words If most of our buying decision making takes place in the subconscious mind, descriptive words in product descriptions can make a big difference in the sales. To tell you the truth, Descriptive words work more than just adjectives. They paint pictures of your products in the subconscious mind. If used creatively, descriptive words can paint unique, interesting pictures of your products. Just look at the following words: Designed to be easy Switching A few steps Migrate Content Automatically and securely Move Support Help you Android phone, iOS Well, you banged it right. This is a product description for iPhone for people who want to migrate from Android to iPhone. This is the power of descriptive words. So, the next time, when you are going to write product descriptions, infuse your writing with descriptive words. 3- Use Emotional Language Did you watch a Coca Cola commercial recently? Do they sell Coca Cola? The answer is a big resounding ‘No’. They always sell happiness. Emotional...

Home » Start Ups

May03

The Love/Hate Relationship Most Startups Have With Social Media

Posted By Firdaus on May 3, 2017

Mar02

5 Strategies To Writing Product Descriptions (That Boost Sales)

Posted By Kaylyn Gabriele on Mar 2, 2017

Dec05

3 Proven Ways How Virtual Assistants Can Boost Productivity

Posted By Kaylyn Gabriele on Dec 5, 2016

Virtual assistants are becoming increasingly popular among startup owners and entrepreneurs. Entrepreneur magazine referred virtual assistants as a startup’s secret weapon. How can a virtual assistant can boost your productivity? When your business grows, the workload also increases in the same proportion. This increasing workload sometimes takes too much of time, leaving you with insufficient time to focus on the core business...

Sep05

10 Tech Startups to Check Out in 2016

Posted By Firdaus on Sep 5, 2016

One of the secrets of making big bucks in the investing world is staying ahead of the curve. This means that you should be on the lookout for the next big Facebook, Google, and other startup companies that could potentially grew to be industry monsters. As an investor, it’s your job to evaluate if a startup companies hold a lot of promise and get in before everyone does. In this article, we are going to cover some of the the...

Jul29

Amazon’s Alexa now able to lock your door

Posted By Ola Ric on Jul 29, 2016

Amazon’s Alexa is stepping up the game with ability to lock the door to your house. This is all thanks to an integration with August, a startup that specializes in Internet-connected door locks, reports Fortune. This followed previous integration enabling the voice assistant to check your credit card balance, order an Uber, and a Domino’s pizza to be delivered at your location. How it works The new skill only works with the first and...

Jun20

Symbiotic Relationship Between Small Startups and Big Corporates

Posted By Dave Eagle on Jun 20, 2016

The tech world works a little differently than the rest of the business landscape. In retail, or hospitality, or even service oriented industries, Big Business is seen as a threat to the small-time Mom and Pop operations that were once the hallmarks of Main Street. This isn’t a primary concern in tech. Time and time again, when small startups innovate, they’ve demonstrated the ability to stay ahead of the larger companies that try to...

« Older Entries

The Love/Hate Relationship Most Startups Have With Social Media

5 Strategies To Writing Product Descriptions (That Boost Sales)

The Love/Hate Relationship Most Startups Have With Social Media

5 Strategies To Writing Product Descriptions (That Boost Sales)

3 Proven Ways How Virtual Assistants Can Boost Productivity

10 Tech Startups to Check Out in 2016

Amazon’s Alexa now able to lock your door

Symbiotic Relationship Between Small Startups and Big Corporates

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