Hiring floor space at a prestigious exhibition or business event is a costly exercise, and there is absolutely no margin for error. The high cost of the operation needs to be counteracted by a swelling order book, and the actual design of the stand is an integral component in the winning formula, as it is the platform on which your products are displayed. If you are planning next year’s exhibition calendar, this article was written with you in mind, and by considering the concept design of your stand, you are maximising your chances of success.
It must never be forgotten that the purpose of the exhibition stand is to showcase the client’s products, and emphasis is the key word here. Guiding the viewer’s eyes to the focal point is a subtle art, and with the right combination of lighting and objects, people are attracted to the overall design at first, then they refocus their attention on the products on display. There are specialist companies that create custom built exhibition stands, and with modular systems, anything can be created. The supplier is experienced with conceptual designs, and with your input, they can build something that will provide the ideal platform.
Balance in this case, refers to the visual weight of things, and by ensuring there is nothing too loud that pulls the viewer away from the general concept. A lot of research has been carried out regarding what makes an exhibition stand attractive, and the correct use of colour and lighting are key ingredients. One example of this would be too have all your printed media at one end of the stand, and by creating an attractive feature for the opposite side – which might be a placard or flat screen video display – you are achieving balance to the eye.
Your company will have a logo and colours, which should be carefully incorporated into the stand design, and by focusing on the products themselves, the design would reflect them in a positive way. Leaving the right impression is one of the main goals here, and when an attendee looks back on their interaction with your company, these memories will be positive ones and that leads to more contact, and eventually, an order. If you would like some further reading on the importance of correct branding, refer to excellent articles on various references online.
This is not something you can approach half-heartedly, and the best solution is to bring in the professional exhibition stand builders, and make sure you use one that has an impressive list of clients. Time well spent at the design stage will ensure you have a winning formula, and with the provider taking care of everything, you can focus on preparing your sales team for a very profitable exhibition.
Advanced planning is the key to success, and by allowing adequate time for the design process, you can be sure that the exhibition will bring in healthy returns. If you would like to contact an exhibition stand contractor, an online search is the best place to start, and they will be able to transform your concept into something tangible.