Brands and individuals are gradually discovering the power of using videos on Instagram to reach their targets. The more compelling a video is, the more popular it is; especially among your followers. Once your followers get to identify you with highly informative and engaging content, you become an authority. Creating compelling Instagram videos could be the major difference between achieving a lot within a short time and not being able to meet or surpass expectations or easy targets.
How do you create compelling Instagram videos that keep your business ahead of the chasing pack? The secret behind those viral videos you see on Instagram, Twitter, YouTube and Facebook, is the quality of creativity put into them by the creators. These days, there are several ways to create compelling Instagram videos, but here are just six tips to help you go viral.
Create storytelling videos
Everyone has a story to tell, but how they tell their story is what separates the pro from the rest. The quality and the passion in your story, and not just the content is what makes a video go viral on Instagram. Once you have found a story you want to share with the rest of the world on Instagram, the next thing is to present it in a simple way that will keep your followers asking for more. If you have a complex story to share, then you can try some animated explaining tools to give it your best shot.
Instagram video analytic tools
One of the things you can learn from the pros to make your video go viral is by using Instagram video analytic tools. This will not only help you discover what counts when creating your video, it will also help you to cut cost when on a low budget. Some of these tools can help you do the following:
- Measure audience engagement.
- Identify influencers in your niche/field.
- Monitor Instagram trends.
- Track #hashtag usage.
Proper use of #hashtags
Proper use of #hashtags will help get your video in front of your target audience. It is a secret that most experienced pros use, and you should consider this as central to the success of your brand online. Avoid ambiguous and unnecessary use of #hashtags—possibly, get a very effective #hashtag tool installed on your system/phone.
Caption your video
Don’t just shoot and post your videos, ensure they are properly captioned. This will help your viewers to proper understand the message you are trying to pass across.
Make the first few seconds count
First impression, they always say, counts a lot. Making the first 3 to 6 seconds of your video captivating can help push your video far. With thousands of videos being posted on Instagram every day, it is necessary to give your first few seconds the best shot.
Use quality video editors
One thing you should never shy away from when creating compelling Instagram videos is, use of quality editing tools. You can find loads of great video editing tools both for desktop and mobile online.