In the aftermath of Google’s Panda and Penguin updates, something interesting happened. SEO experts started focusing on the public relations team. Yes, a love affair between public relations and SEO has been brewing and we’ve got the scoop on how you can maximize your results by encouraging this match.
Today’s SEO is being reimagined. Links are still an all important piece of boosting your website’s rankings. But these links are now being obtained from different sources. When directories lost their oomph, link farms got blown out of the water, and keyword stuffing became de rigueur, public relations remained the shiny hope to obtain new links and create a buzz around a business’ products and services.
Using PR as SEO Benefits Your Business